Reno Startup Week: The Power of Perseverance with UGG Founder at RPM

Oct 03, 2025, 10:00 AM – 1:00 PM

Reno Public Market, 299 E Plumb Ln, Reno, NV 89502, USA

Reno Startup Week’s Friday keynote “The Power of Perseverance,” featuring the founder of UGG, Brian Smith, will be an inspiring send-off you won’t forget.

Happening Friday, October 3 at Reno Public Market from 10 am – 1 pm, this Reno Startup Week headline event features Brian Smith, founder of UGG, sharing the story behind one of the world’s most iconic brands. Discover how perseverance shaped his journey and leave ready to take your own next step, whatever it may be.

In order to attend, you must secure your FREE ticket at

Host or Publisher Michael mac Millan