Red Bull Rollouts

Red Bull Rollouts is a community cycling experience led by professional cyclist Justin Williams, designed to welcome riders of all levels.

On Sunday, September 21, 2025, we’ll roll out from Red Bull North America HQ in Santa Monica (1740 Stewart St.) for a supported group ride along one of Southern California’s most iconic coastal routes.

Whether you’re new to cycling or a seasoned rider, there’s a route for you:

• Community Route (~10–15 miles): A short, fun loop for first-timers or anyone short on time.
• Performance Route (~30–35 miles): A balanced challenge for experienced cyclists.
• Endurance Route (60+ miles): The full coastal loop including the Palos Verdes climb.

Throughout the ride, you’ll be supported with:

• Squad leaders for each route to keep groups safe and organized.
• Hydration stations stocked with water, nutrition, and Red Bull — plus tokens for our achievement challenge.
• Sweep/mechanical support for flats and minor fixes.
• SAG vehicles and EMT coverage to ensure safety on longer routes.

And when the ride’s over, the celebration begins back at HQ:

• Food & drink from local favorites like Hamburgers Nice, Pizzanista!, and more.
• Recovery zones with stretch mats, foam rollers, hydration, and a VIP lounge featuring cold plunges, massage tools, and protein shakes.
• Culture & community with live music, games, brand activations, giveaways, and plenty of spaces to connect with fellow riders.

Red Bull Rollouts is about more than miles — it’s about making cycling more accessible, inclusive, and fun for everyone. Whether you’re here for the challenge, the community, or just the vibes, this is your invitation to ride, recover, and celebrate with us.

Important Links:

Red Bull Terms of Use

Red Bull Privacy Policy

Red Bull Registration & Ticket Policy

Info: Arrive at Red Bull North America HQ (1740 Stewart). Grab coffee, Red Bull, and a light breakfast. Pick up your wristband and route info.

Info: Community Route: 10–15 miles (~45–75 mins)

Performance Route: 30–35 miles (~2–3 hrs)

Endurance Route: 60+ miles (~4–5.5 hrs)

Info: Community Route riders return to starting point. Recovery zone, food vendors, and music kick off.

Info: All food vendors, recovery lounges, games, and vendor activations open.

Host or Publisher Red Bull North America Inc.