Rebranding North Korea: Changes in Consumer Culture and Visual Media

Event Description

North Korea has undertaken significant efforts to elevate the standard of living for its citizens recently. This shift has led to notable advancements in production and the quality of visual media, teaching North Koreans the “language” of consumerism and new methods of consumption. In Rebranding North Korea, Immanuel Kim delves into the implications of a thoroughly modernized North Korea for its citizens and the world as the country strives to participate in global modernity and technological advancements. Kim traces two parallel trajectories illustrating the most significant changes in North Korean consumer culture: the expansion of modern urban development projects and increased social amenities, alongside the technologically advanced aesthetic qualities of visual media

This event is on the record and open to the public.

Host or Publisher GW Institute for Korean Studies