Publisher Perspectives: The Next Episode

Publisher Perspectives: The Next Episode – October 22nd at the offices of Lee & Thompson LLP, London.

After a sold-out debut, Publisher Perspectives is back—this time diving even deeper into the crossroads of innovation, identity, and AI. We’re cutting through the noise to talk about what really matters:

• How publishers are building brands (not just inventory)
• When to bring capabilities in-house
• What AI means for creativity, credibility, liability, and everything in between

*Speakers and additional agenda items to be added.

Expect honest panels, punchy firesides, and a lot of real talk—just like last time.

Last time sold out. This one will too. Secure your spot today!

Info: Register, relax and network with peers over breakfast.

Info: AI in Publishing: Disruption, Hype, or Both?

AI is already touching everything—from automated content and audience insights to ad personalization and creative workflows. But what’s actually useful, and what’s just vaporware?

This session separates the shiny from the scalable. Hear from publishers and digital players experimenting with real AI tools—across editorial, monetization, and ops—and learn where the true opportunities (and risks) lie. Whether you’re skeptical, curious, or already building, this is where the hype gets grounded.

Info: London’s top media lawyers break down the legal landmines that trip up publishers—so you don’t step on one. Real talk on IP, liability, and staying out of hot water.

Info: Search is evolving—and it’s leaving a lot of publishers behind. As generative AI answers replace link-based search, the traffic dip is real. But some publishers are already adapting: building agentic experiences, optimizing content for LLM visibility, and rethinking how their editorial teams create, syndicate, and monetize.

Info: The open exchange was built to be neutral—but publishers know better. With AI-powered buying strategies, MFA suppression, and demand consolidation happening behind the scenes, control is increasingly out of reach. Or is it?

This session gets tactical. We’ll explore how leading publishers are regaining leverage through curated deal environments, AI-enhanced packaging, floor optimization, and better signal delivery. Learn how to push back on opaque buying logic and shift the balance—without blowing up your monetization strategy.

This is about reclaiming your seat at the auction.

Info: Led by Dr. Augustine Fou, Independent Ad Fraud Researcher

Explore the rising tide of ad fraud in both its traditional and AI-powered forms, and why it’s costing publishers real revenue, distorted metrics, and user trust. Dr. Fou will walk through how today’s fraudsters are using generative AI to scale deception—and what publishers must do now to protect their inventory, uphold quality, and defend the integrity of the open web.

Info: Agencies want proof. Brands want outcomes. And publishers? They need to show they’re delivering more than just impressions.

This session unpacks how leading publishers are standing out in a signal-saturated market—by turning attention, viewability, targeting accuracy, and brand lift into differentiators that buyers actually value. We’ll explore which metrics drive budget decisions, how to position them, and what not to waste time reporting.

If you want to be a must-buy—not a maybe—this is the blueprint.

Info: Because the best conversations always happen after the agenda ends.

Host or Publisher The AdTech Chat Community