Public Relations 101

During this session, we’ll discuss why Public Relations (PR) efforts are a must-have element in your overall marketing strategy.

Effective PR strategies can be key differentiators for your company. PR can help your firm stand out from the crowd, highlight project execution and make your team into subject matter experts.PR can assist your firm in adding credibility and brand recognition. And, PR campaigns typically come with a lower price point than other brand awareness approaches. Also, having a thorough PR strategy can assist your firm in navigating crisis situations. Identifying the right person to be the voice of the company in crisis situations is critical in properly responding to avoid further fallout. In this session, we’ll give you some PR tactics that you can use at your company.

Attendees will learn:

• How to create content that increases a company’s profile and reinforces the company image
• How to establish and maintain relationships with publications and journalists that cover the industry
• How to seek out and apply to awards that will highlight your company’s expertise and boost credibility
• How to be best prepared to handle a crisis situation.

Suggested Attendee:

• Public Relations Manager
• Marketing Manager
• Communications Director

Host or Publisher Small Giants Marketing Agency