PRX Training Team Workshop: The Power of Persona
Schedule
Thu Feb 16 2023 at 03:00 pm to 05:00 pm
Location
Baraza Media Lab | Nairobi, NA
About this Event
At PRX, we believe a podcast for everybody is ultimately a podcast for nobody. So, let’s get specific! In this workshop, we will help you develop a strong sense of your target audiences, starting with a persona – a listener who embodies the spirit, style and purpose of your podcast.
After this workshop, you will walk away understanding how to:
- Go beyond audience research and data
- Develop a personalized understanding of your target listener – including their interests, values, and needs
- Leverage the power of your persona to make better creative decisions about your show, minimize risk when trying new ideas, and craft great pitches for potential partners
This session is facilitated by the PRX Training Team and is open to podcasters of all experience levels – but will be especially beneficial for producers who are already in the process of developing or producing a show.
About PRX
PRX is a non-profit public media company specializing in audio journalism and storytelling. PRX serves independent producers and organizations by helping them connect to their most engaged, supportive audiences. One of the world’s leading podcast publishers, PRX works in partnership with TED, PBS, the Smithsonian, Futuro Media, GBH, Religion of Sports, and more. PRX is also home to Radiotopia, known as one of the most creative and successful podcast networks. In addition, PRX distributes trusted public radio programming to hundreds of stations nationwide, including “The World,” “The Moth Radio Hour,” “This American Life,” “Snap Judgment,” “Reveal,” “The Takeaway,” and “Latino USA.” PRX programs have been recognized by the Peabody Awards, the duPont-Columbia Awards, the IDA Documentary Awards, and the Pulitzer Prizes. In 2022, Futuro Media and PRX won a Pulitzer Prize.
Where is it happening?
Baraza Media Lab, 95 Riverside Drive, Nairobi, KenyaEvent Location & Nearby Stays:
USD 0.00