PRSAPgh + SportsPITTSBURGH: Sideline Strategies for Effective Sports PR

Explore how professional sports franchises leverage strategic public relations to build global brand equity and drive fan engagement.
About this Event

Join us on Wednesday, Oct. 21, at F.N.B. Stadium for an insightful afternoon of conversation on how sports PR professionals shape brand strategy, navigate evolving media landscapes, and amplify fan passion beyond regional borders.

Sponsored and moderated by SportsPITTSBURGH, the driving force behind securing major sporting events that showcase the region on a global stage — from collaborating with iconic professional franchises and hosting mega-events like the NFL Draft to annually resecuring premier NCAA championships and high-impact youth tournaments.

This panel will bring together the key communication leaders that drive Pittsburgh's sports culture to share the behind-the-scenes perspectives that solidify its standing as a premier sports destination.

Panelists TBA soon!

Topics include:

• The Mechanics of Sports PR vs. Traditional PR
• The "Pittsburgh Factor" in Sports Communications
• Shaping Brand Strategy Beyond the Field
• Navigating Industry Trends & Modern Sports Media
• Career Advice for the Next Generation