PRSA Boston 2024 Annual Meeting with Red Sox Senior Marketing Director

Fireside Chat – Social Media Guru
Hear from one of the "verified stars" of sports social media content per Boston Magazine (October 2024). Kelsey Doherty is Senior Marketing Director for the Red Sox and a PRSA member formerly on the Board. She'll share social media tips relevant to any industry, such as how she and her team amassed 30,000 views in 14 minutes in a silent, standalone clip on X and how the drive to attract a younger, more diverse fan base led to the Sox becoming the first MLB team on TikTok.
Diane Davis Beacon Award
Meet the 2024 recipient of the Chapter’s most prestigious honor, the Diane Davis Beacon Award. Adam Ritchie, APR, principal at Adam Ritchie Brand Direction, has been called “a true innovator, pioneering unique approaches” by PR Week and described as “elevating the PR discipline to new heights” by American Business Awards. In addition to running his eponymous agency for almost 18 years, Adam is accredited by the Public Relations Society of America and is the author of Invention in PR (Routledge 2022). Sample review: “This book is not like other PR books because Adam Ritchie is a realist, and his ideas about PR are unconventional and revolutionary” – PR NEWS Editor Seth Arenstein. Come meet Adam to hear how he is helping to revolutionize the profession.
The Deets
Included in your admission to this exclusive event, you will enjoy gourmet heavy hors d’oeuvres and beer and wine overlooking the twinkling lights of the city and Boston Harbor from the 41st-floor event space at ML Strategies, LLC. Network with the Boston PR Community and meet the incoming officers of PRSA Boston. Don’t miss this special event!
NOTE THE CHANGE FROM SAVE THE DATE!
DATE: Thursday, November 21, 2024
TIME: 6– 6:30 p.m. - Cocktails & Networking THEN 6:30– 8:00 p.m. – Program
PLACE: ML Strategies, LLC, 41st Floor
One Financial Center
Boston, MA 02111
Public Transportation:

• South Station: about a 2-minute walk across the street
• Uber/Lyft

For those planning to drive:
Parking:

• On-Site - Parking is usually available in the One Financial Center parking garage (entrance on Essex Street)
• You can find local parking garages

Host or Publisher PRSA Boston / PR Club