Promote Your Own Book

Promote Your Own Book (for authors)

In this interactive workshop, book publicist Cherrie Woods will share relevant and practical PR strategies to help authors develop a public profile for themselves and their books, and ultimately, increase sales. (90 mins.)

Cherrie Woods is a seasoned PR consultant and workshop facilitator with over 20 years of experience including over six years in communications at the DIA. She has promoted more than 110 authors, led workshops at 40+ venues, and is the author of “Where Do I Start? 10 PR Questions and Answers to Guide Self-Published Authors.” An award-winning poet, Woods has been featured in The Baltimore Sun, SiriusXM, and Maryland Public Television.

Known as the “PR Guru for Authors,” Cherrie Woods is a seasoned public relations (PR) professional, book publicist, author, and dynamic workshop facilitator with over 20 years of experience.

Cherrie has worked with a wide range of authors across all genres across North America —as well as creative entrepreneurs and small businesses. She has led popular PR workshops at libraries, arts events, writing conferences, festivals, and more and has taught PR for entrepreneurs at college level. Her employment background has been at museums, city government and a PR agency.

For many, Cherrie is their first experience working with a PR professional. She takes pride in demystifying PR and marketing, giving clients the tools and understanding they need to succeed.

“I focus on accessibility and education. Many of my clients are talented, but they need support navigating how PR and marketing can grow their visibility and following.”

Cherrie is the author of Where Do I Start? 10 PR Questions and Answers to Guide Self-Published Authors, and has been featured in The Baltimore Sun, WJZ-TV, Maryland Public TV, WEAA 88.9, SiriusXM, and multiple podcasts.

Cherrie has served on the boards of several PR and writing organizations. She currently sits on the CityLit Project board and is a member of the Maryland Writers Association and the Black Writers Guild of Maryland.

Key Advice: “Imitate, don’t duplicate.”

Study three top individuals or companies in your field—see what’s working for them, and apply those insights to your own PR strategy.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Main | Detroit Public Library