Promises & Pitfalls of A.I. with Jordan White

Artificial intelligence is rapidly transforming the communications landscape, creating new opportunities for efficiency, creativity, and data-driven insights. At the same time, it raises important questions about transparency, ethics, and the future of the profession.

Join the Public Relations Society of America Nashville chapter for “The Promises and Pitfalls of A.I.”, featuring keynote speaker Jordan White.

In this keynote, Jordan will explore how artificial intelligence is reshaping public relations and marketing communications—from content creation and data analysis to strategic decision-making. Attendees will gain practical insights into where AI can strengthen communications strategies and where professionals must remain thoughtful and cautious.

Whether you’re experimenting with AI tools or just beginning to explore their potential, this session will provide valuable perspective on how communications professionals can responsibly integrate AI into their work.

Jordan White is the Chief Services Officer at 5by5 Agency, where he leads the agency’s service areas of strategy, creative, digital, PR, web development, and research. At his core, Jordan is a team builder. He thrives on creating cultures of ownership—where talented people are trusted, challenged, and inspired to produce great work.

Jordan loves turning vision into action. He helps organizations clarify what matters most, align their teams, and drive results with focus and accountability. He has overseen some of the agency’s most ambitious projects including a $125 million fundraising campaign to build a new cancer center, guiding the rebrand of a regional health system, and working alongside some of the agency’s most high-profile accounts such as The Tennessee Titans, The Tennessee Department of Health, Medi-Share, and more.

Over the past decade, Jordan has grown alongside 5by5—rising from client manager to Chief Services Officer while helping the agency expand from a small team of eight to more than 40 people today. During that time, 5by5 has been named an Inc. 5000 fastest-growing company five times. Known for blending high standards with high energy, Jordan believes in being all in, all the time.

Location/Agenda

📅 Tuesday, May 19, 2026

🕢 Lunch at 11:30 a.m. | Program 12:00–1:00 p.m.

📍 Middle Tennessee Council of Scouting America, 3414 Hillsboro Pike, Nashville

About PRSA Nashville

PRSA Nashville and its 200+ members across Middle Tennessee represent an array of industries and specialties, including corporate communications, agencies, government, associations, hospitals, colleges and universities, and nonprofits. The chapter was founded in 1957 to provide communications professionals with opportunities to enhance their professional skills and expand their circle of professional contacts.

Visit https://www.prsanashville.com/ to learn more and sign up for our newsletter.

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