Programmatic Advertising 101: Demystifying Modern Advertising

In this session, Sabrina Restrepo and Ryan Bender of StackAdapt will break down programmatic advertising in clear, practical terms, explaining how today’s digital ad ecosystem actually functions, who it benefits most, and how buying and placement have evolved since the early 2000s. This foundational discussion is designed to help brands and agencies better understand, without the technical overwhelm, where programmatic fits into broader marketing strategies, from omnichannel planning to MarTech orchestration.Thursday, April 16th, from 6:00 pm to 8:00 pm at .

Sabrina is a digital marketing professional with 6+ years of experience in digital media sales, account management, and business development. She is passionate about creating strategic end-to-end digital marketing solutions for domestic and international clients. She has a proven track record of developing top-tier client relationships that maximize business opportunities and exceed sales goals and KPIs. She is a self-starter and team player, adept at learning and training in skills that advance organizational and professional goals.

Ryan is an experienced digital media professional specializing in gaming and esports, COPPA, education, and programmatic advertising. He has a demonstrated history of helping brands expand awareness by creating authentic messages for their audiences. He is highly skilled in communication strategy development, content creation, and brand building. Fantasy football junkie, gamer, and aspiring movie critic.

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