#ProductCon San Francisco: The AI Conference for Product Leaders

For Product Leaders, By Product Leaders - Fueled by AI
About this Event

Get ready to learn about AI in Product from inspirational CPOs, Heads of Product, and SVPs from global tech giants.

Held four times a year in New York, London, San Francisco, and online, ProductCon unites over 45,000 senior AI product leaders—CPOs, SVPs, Heads of Product, and decision-makers from the most influential tech companies.

Learn advanced strategies, hear exclusive case studies, and connect with a world-class network shaping the future of AI in product. From AI-driven innovation to scaling global platforms, you’ll gain the tools and perspectives to lead at the highest level.

You can attend ProductCon in person at the SVN West in San Francisco, or join live online from anywhere in the world - just select the best ticket option for you.

ProductCon by Product School - The Global Leader in AI Training for Product Teams. They help individuals and organizations embed lasting AI skills to accelerate adoption, drive innovation, and achieve measurable growth

Why Attend?

World-Class Product Leaders Shaping the Future of AI

Hear directly from top product executives at the most innovative companies in Silicon Valley—leaders who are defining the future of AI and product.

Master AI to Stay Ahead

AI is moving fast—our speakers give you the strategies and tools you need to harness it, outpace the competition, and scale your business. Built for product leaders, by product leaders.

An Exclusive Community of Product Leaders

Join a room full of decision-makers, visionaries, and executives. ProductCon is where the brightest minds in Product connect, learn, and lead the industry forward.

I agree to and . By registering, I agree to share my contact information with sponsors of Product School.

Agenda

🕑: 10:10 AM - 10:30 AM
Distribution Beats Features in Every Market You Don't Understand
Host: Ajay Arora, VP of Product at YouTube

Info: VP of Product at YouTube, Ajay Arora, has spent his career proving that the best product in the world still loses if it can't reach people the way a local market actually operates. At Netflix, he launched a mobile-only, lower-priced plan for India and built bundled offerings through local cable and telecom partners, growth that came from rethinking distribution, not adding features. He'll walk through how PMs can build a real distribution strategy for markets they don't natively understand, and why the feature-first instinct falls apart the moment you leave your home market.

🕑: 10:30 AM - 10:50 AM
The AI Operating Model for Product Teams
Host: Carlos Gonzalez, CEO at Product School

Info: Founder and CEO of Product School, Carlos Gonzalez de Villaumbrosia, opens the day by laying out the operating model his own team runs on, how product, engineering, and go-to-market work when AI agents are treated as teammates rather than tools bolted onto the old process. Drawing on hundreds of conversations with product leaders on The Product Podcast and on rebuilding Product School's own workflows around AI, he'll share the org design, rituals, and decision rights that separate genuinely AI-native teams from teams that just added a chatbot.

🕑: 11:30 AM - 11:50 AM
Nobody Renews a Product They Don't Trust
Host: Dheerja Kaur, CPO at Hims & Hers

Info: Chief Product Officer at Hims & Hers, Dheerja Kaur, built Robinhood Gold into a subscription product with more than 3 million members by treating trust, not features, as the real retention lever. In this session, she breaks down what actually keeps a subscriber renewing month after month, and why the products that win long-term loyalty are the ones that never give a customer a reason to second-guess handing over their card.

🕑: 11:50 AM - 12:10 AM
The Product Podcast with Mr Beast CPTO Shiva Rajaraman
Host: Shiva Rajaraman, CPTO at MrBeast

Info: Carlos sits down live with Shiva Rajaraman, Chief Product and Technology Officer at MrBeast, for this episode of The Product Podcast. Before building the product and engineering org behind the biggest creator brand on the internet, Shiva led product at Uber, OpenSea, Meta, WeWork, Spotify, and Apple, and spent eight years at Google and YouTube, a career built almost entirely around scaling attention into product. Expect a conversation about what product looks like when your user base runs into the hundreds of millions and your competition is whatever's trending today.

🕑: 12:10 PM - 12:30 PM
Building Backwards: Prototypes Over PRDs
Host: Ben Haefele, CPO at Webflow

Info: CPO at Webflow, Ben Haefele, makes the case for building backwards, starting from working code instead of a spec, which he argues is the purest expression of the Agile Manifesto finally realized. He'll share how Webflow operationalized that shift company-wide over six-plus months, including a rewritten PM career ladder, a weekly company-wide Builder Day, and PRDs that now get generated after the fact from an agent reading the full commit history.

🕑: 01:30 PM - 01:50 PM
The Product Podcast with Replit CEO Amjad Masad
Host: Amjad Masad, CEO at Replit

Info: Carlos welcomes Amjad Masad, co-founder and CEO of Replit, for a live taping of The Product Podcast. More than 50 million people, from solo builders to most of the Fortune 500, now build software on Replit by describing what they want in plain language while agents design, code, test, and deploy it. They'll dig into what it actually takes to work toward Amjad's stated goal of a billion developers, and what that means for anyone whose job title still reads product manager.

🕑: 01:50 PM - 02:10 PM
Aligning, deciding, and building toward better outcomes in the agentic era
Host: Jeff Chow, CPTO at Miro

Info: Chief Product and Technology Officer at Miro, Jeff Chow, has watched AI change nearly everything about how his teams build, except the three milestones they've always shipped against. In this session, he argues the real bottleneck in the agentic era isn't execution speed, it's decision-making, since teams can now produce ten times the output but only the ones that align and decide just as fast turn that output into results. He'll share how Miro kept its process intact while rebuilding everything that happens inside it.

🕑: 02:10 PM - 02:30 PM
Zero to Launched: One AI-Native Build, Unedited
Host: Edward Kim, Co-Founder & CPTO at Gusto

Info: Co-founder and Head of Technology at Gusto, Edward Kim, built the first prototype of Gusto Cofounder from an airport lounge at Heathrow after missing his connecting flight, with nothing but Claude Code and five hours to K*ll. Ten weeks later, a five-person team had shipped the real product, no PRDs, no Figma files, no meetings, just pull requests and a permanent Zoom room. He'll rebuild that same process live on stage, one AI-native build from a blank screen to something launched, with nothing cut and nothing staged.

🕑: 03:40 PM - 04:00 PM
Building an AI-Native Product Org With No Legacy to Protect
Host: Diana Kimball Berlin, GM & SVP of Product at Gamma

Info: GM and SVP of Product at Gamma, Dianna Berlin, joined the company at 30 employees and built its enterprise product and go-to-market org from a blank slate, with no legacy process, headcount model, or org chart to defend. She'll share what it actually looks like to design a product org around AI from day one instead of retrofitting one, and what teams carrying real legacy can and can't borrow from that approach.

🕑: 04:00 PM - 04:20 PM
The Product Podcast with Cisco President & CPO Jeetu Patel
Host: Jeetu Patel, President & CPO at Cisco

Info: Carlos closes out the day with Jeetu Patel, President and Chief Product Officer at Cisco, for a live episode of The Product Podcast. Jeetu joined Cisco in 2020 to run Security and Collaboration and has spent the years since bringing the company's sprawling portfolio together to protect customer businesses in the AI era. Expect a conversation about running product at enterprise scale, where a single decision touches multibillion-dollar businesses that all need to move at once.