Product Strategy Workshop

This workshop teaches you the skills and techniques to structure ongoing strategic thinking to communicate and implement Product Strategy choices.

T his workshop can be combined with two consecutive workshops on and taking place over the following two days. Check the ticket options for bundle pricing options.

• Understand the scope of Product Strategy and how it fits with your Company Strategy.
• Create an inspiring Strategic Narrative through a user-centered Product Vision and North Star Metric.
• Clearly define your Strategic "Playing Field" through prioritized audiences, the progress they care about, and the alternatives your product is up against.
• A lign value proposition with audience jobs and focus on differentiators that help you get chosen over competitors.
• Execute your Product Strategy by connecting it to your OKRs, and Product Roadmap.

• Useful Product Strategy over Good Product Strategy
• Company Strategy vs. Product Strategy vs. Feature Strategy
• Recognizing and connecting Product Strategy Patterns to form coherent choices
• Product Vision and North Star Metric Development
• Audience Trees to identify Strategy Wedges
• Jobs-thinking and Value Proposition Design
• Synthesizing and Communicating Product Strategy Choices through Statements and Frameworks
• Leading OKRs derived Product Strategy Choices

• Heads of Product and VPs of Product looking for a new perspective on enabling the goal-definition and decision-making of product teams and departments.
• (Senior) Product Managers who want to provide their product teams clarity and inspiration beyond the next Sprint.
• Product Ops Managers, Agile Coaches, and Scrum Masters want to support product teams beyond Scrum rituals.
• UX and Engineering Product Team members want to engage in continuous strategic discussions beyond Product Delivery.

• 8 hours of hands-on concepts and guided practical implementation exercises
• 60 minutes of Office Hours Q&A right after the official workshop end
• Softcover W orkbook containing all materials, exercise instructions, and space for reflecting for you to keep and revisit in the future
• 3 0-day access to my self-paced Strategy course for complementary learning (access granted after the training)
• A light breakfast, healthy lunch, snacks, as well as hot and cold beverages
• A Certificate of Completion for your LinkedIn profile
• A really good time ;)

Photos Credits:

Claudia Timmann during Product at Heart 2023

Dark Horse Innovation

Host or Publisher Tim Herbig - Product Management Coach & Consultant