Product Strategy Workshop 2026

This workshop teaches you the skills and techniques to structure ongoing strategic thinking to communicate and implement Product Strategy choices.

This workshop can be combined with two consecutive workshops on and taking place over the following two days. Check the ticket options for bundle pricing options.

• Understand the scope of Product Strategy and how it fits with your Company Strategy.
• Create an inspiring Strategic Narrative through a user-centered Product Vision and North Star Metric.
• Clearly define your Strategic "Playing Field" through prioritized audiences, the progress they care about, and the alternatives your product is up against.
• Align value proposition with audience jobs and focus on differentiators that help you get chosen over competitors.
• Execute your Product Strategy by connecting it to your OKRs, and Product Roadmap.

• Useful Product Strategy over Good Product Strategy
• Company Strategy vs. Product Strategy vs. Feature Strategy
• Recognizing and connecting Product Strategy Patterns to form coherent choices
• Product Vision and North Star Metric Development
• Audience Trees to identify Strategy Wedges
• Jobs-thinking and Value Proposition Design
• Synthesizing and Communicating Product Strategy Choices through Statements and Frameworks
• Leading OKRs derived Product Strategy Choices

• Heads of Product and VPs of Product looking for a new perspective on enabling the goal-definition and decision-making of product teams and departments.
• (Senior) Product Managers who want to provide their product teams clarity and inspiration beyond the next Sprint.
• Product Ops Managers, Agile Coaches, and Scrum Masters want to support product teams beyond Scrum rituals.
• UX and Engineering Product Team members want to engage in continuous strategic discussions beyond Product Delivery.

• 8 hours of hands-on concepts and guided practical implementation exercises
• 60 minutes of Office Hours Q&A right after the official workshop end
• Softcover Workbook containing all materials, exercise instructions, and space for reflecting for you to keep and revisit in the future
• 3 0-day access to my self-paced Strategy course for complementary learning (access granted after the training)
• A light breakfast, healthy lunch, snacks, as well as hot and cold beverages
• A Certificate of Completion for your LinkedIn profile
• A really good time ;)

Photos Credits:

Claudia Timmann during Product at Heart 2023

Dark Horse Innovation

Host or Publisher Tim Herbig - Product Management Coach & Consultant