Product Metrics That Attract Investors

When: Thursday, November 21, 2024 from 12:00pm - 1:00pm ADT

Where: Volta, 1800 Argyle St., Unit 801, Halifax, NS or Virtual via Zoom (if you register for a virtual ticket, the Zoom details will be included in your confirmation email)

Description:

Startups are often advised that the “only” thing they should be focused on is Product-Market Fit (validation). The Volta Market Traction Milestones are designed to guide startups in their journey to Product-Market Fit. Each milestone has objectives and measurable outcomes for validation in order to reduce the risk of investing in growth too early. These measures aren’t only to help you know what’s working and not working, but the data you capture in validation will be the key reason investors will be interested in you.

Join us for this session to learn about the metrics you will need to successfully pitch investors and why starting to capture them now is key to your success.

If you are a startup working on your MVP or trying to get to your first few customer deals, you don’t want to miss this opportunity to learn about the measures that matter most; metrics that show you what’s working and that will get investors knocking on your door when you are ready.

Facilitator: Lee Garrison

Lee Garrison has worked with software technology ventures for over 20 years, been a co-founder twice, held executive roles in marketing, product management and sales and been fortunate to be part of 2 successful exits in his career. He is a passionate advocate of market-driven product management and works with early-stage ventures to shorten the time to market/product fit and develop product-driven growth strategies.

Lee is active in the product management community as a speaker, facilitator and mentor. He is a past Director with the Toronto Product Management Association (TPMA), a not-for-profit professional network founded in 2001 now serving over 3,000 product management professionals in the GTA. He is also a founding member of the organizing team for the annual ProductCamp Toronto.

For the last 6 years, he has served as a product advisor for start-up ventures and developed a framework for measuring product-market fit with early-stage ventures as the product SME at MaRS Discovery District in Toronto. Currently, he is a client research director (CRD) for IcebergIQ, a leading qualitative research firm that conducts win/loss and churn/renewal analysis for leading B2B SaaS organizations.

NOTE: If you are unable to attend any of our events please take a minute and cancel your ticket. This allows our team to better prepare for every event.

By attending this event, you agree to be photographed and/or filmed and give permission to Volta and Inflectiv to use your image in promotional and/or marketing materials.

Host or Publisher Volta