Product Development: Idea To Income

This workshop is presented by Business Advisor, Speaker & Facilitator Paula Short — "the bitesized boss."

From navigating supplier minimums (MOQs) and white-labeling to formulation, packaging laws, and retail margins-discover how to add a highly profitable product branch to your existing business!
This in-person session will show you how to turn a product idea into a real, sellable item without the costly trial and error most first-time product owners experience.
In this workshop, you'll learn how suppliers actually work, how to price your product for profit, and how to avoid the legal mistakes that often catch new product businesses out.
We'll also provide valuable take-away resources to help you and your business.
Agenda:
- Test and Validate Your Product Idea
- Choose the Right Supplier Route
- Price for Profit
Who this is for
Business owners and entrepreneurs who already have a service or a following and want to add a physical product to the mix — plus anyone sitting on a product idea who doesn't know where to start turning it into income.
Meet your facilitator
Paula Short is a business advisor, speaker, and facilitator with nearly 30 years of experience helping founders build and grow.
She built her own global beauty brand from a kitchen table, expanding it into 15 countries and competing head-to-head with names like Estée Lauder and YSL. She pitched on BBC's Dragons' Den.
Paula has since worked as a Small Business Development Center (SBDC) advisor here in Virginia, and now runs product development and business growth workshops for founders who want the roadmap she had to build herself the hard way.