Pride Through Expertise: How LGBTQ+ Perspectives Shape Modern Marketing
About this Event
Join us for an evening of practical conversations exploring how different perspectives help us build relevant marketing, strong customer experiences, and deep connections with the people we serve.
Together, we’ll look at what happens when we move beyond assumptions and focus on understanding the people behind the data.
*Please note that there will be photos and videos taken at the event. If you do not wish to be recorded or photographed, reach out to the event host on the spot.
**To enter the building, you'll need to show an official ID (passport or NIE/DNI) to security. Be sure to provide your full name when signing up.
Agenda
🕑: 06:00 PM - 06:30 PM
Welcome drinks and snacks
🕑: 06:30 PM - 06:50 PM
Warm up activity
Info: Prize included!
🕑: 06:50 PM - 07:15 PM
First talk
Host: Cindy Nasenya, Digital Marketer @ Sanaa & Strategy
Info: Cultural Intelligence in Digital Spaces: Building Marketing That Resonates Beyond the Algorithm
🕑: 07:15 PM - 07:45 PM
Second talk
Host: Bebhinn McDonnell, CS Training Lead @ Semrush
Info: Why Customers Stay: The Human Layer Behind Loyalty
🕑: 07:45 PM - 08:00 PM
Break
🕑: 08:00 PM - 08:30 PM
Final talk
Host: Alyssa Dillard, Creative Director @ Ocra.Studio
Info: Building Marketing Ecosystems that Evolve with Culture:
What Marketers Can Learn from Queer Creators, Fandoms, and Cultural Movements
🕑: 08:30 PM - 09:45 PM
Closing remarks, drinks & networking
Where is it happening?
Event Location & Nearby Stays:
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