Pricing: How much should I charge

One of the most difficult questions is what to charge? Do I give big discounts to get my first

customers? Being the low-cost provider is a plan to go broke. So how do I maximize income

without jeopardizing the future of my business? Learn:

· The answer is part science and part gut feel; there are no perfect answers so

· The thought process you need to find the right number. It will not be perfect;

· Everyone must experiment a bit and learn from the market.

· It doesn’t have to be overly complicated

Facilitator: Sue Sung

This informative workshop is offered at no cost and is being sponsored in partnership with the and the .

Host or Publisher Enterprise Center at Salem State University