Pricing for Profit Workshop

• Second-guessing your fees.
• Over-delivering to justify the price.
• Discounting when it doesn’t feel right.
• Comparing your prices to others in the industry.

• Selling harder won’t fix unclear pricing.
• More leads won’t solve uncertainty.
• Confidence alone won’t hold a price that isn’t structured properly.
• Pricing issues are rarely about self-belief.
• They’re about clarity, value, and leadership.

• You second-guess what to charge, even when you know you’re good at what you do
• You explain or justify your prices more than you’d like
• You discount — not because you want to, but because it feels easier in the moment
• You over-deliver to make the price feel “worth it”
• You feel responsible for your clients’ results, sometimes at your own expense
• You want to be paid properly, without discomfort or awkwardness

During the workshop, you’ll work through one core offer in depth.

You’ll understand why pricing has felt difficult, learn how buyers actually assess value, and reshape your offer so it can hold its price, without pressure, justification, or guilt.

• One clearly defined core offer that makes it easy for clients to say yes

• A practical framework for setting prices based on value, not time, habit, or comparison

• Clarity on how to position your offer so the value is obvious — without over-explaining

• Greater certainty in what to charge and why, so pricing decisions feel grounded and sustainable

If you don’t leave with clarity on how to price at least one core offer, we’ll stay back and work with you until you do.

⭐️⭐️⭐️⭐️⭐️

“Pamela brings focus and clarity to business leaders, expertly mentoring and inspiring them on their journey — one she has lived herself. The reward for using her services is your own financial freedom.”

— Chrissy, Financial Services

⭐️⭐️⭐️⭐️⭐️

“Pamela offers a uniquely considerate and dedicated approach to building a community and supporting women in business. I’m excited about what’s next.”

— Sophie, Photography Business

• Guided facilitation throughout the session

• The Pricing for Profit workbook (yours to keep and reference)

• One fully mapped offer you can use immediately in your business

• A copy of The Passion–Profit Gap

• A post-session implementation email to help you apply the work

• Light refreshments

Standard Price: $597

Early Bird Registration: $497 (until 10 March 2026)

Founder, HERA Women

Pamela built a multi-seven-figure, self-managing business and now helps women do the same — with structure, leadership, and freedom at the centre.

Info: • Doors open
• Tea & coffee available
• Opportunity to connect, network, and settle in without rush

Info: • Welcome and purpose of the session
• How the morning will run

Info: Understanding the real barriers behind undercharging
• Internal drivers: money stories, identity, responsibility
• External drivers: outdated pricing models and norms
• Why pricing is not a confidence problem
Guided experience:
Participants identify the internal and external forces influencing how they currently price.

Info: The psychology behind pricing, value, and decision-making
• How buyers assess value
• Why clarity creates confidence — and confusion kills sales
The clearer and more certain the outcome, and the less time and effort it feels like it will take,
the higher the value and the easier the price holds.
Practical exercise:
Participants map one existing offer using the Pricing for Profit Formula.

Info: Refresh, reset, informal conversation.

Info: How to hold your price without pressure or justification
• What actually allows higher prices to work
• Why risk-free offers hold value better than “raised numbers”
• The difference between pricing, value, and authority
• How structure, boundaries, and clarity reduce price resistance
Guided exercise:
Participants assess how risk-free their offer currently is, and where certainty can be strengthened.

Info: Turning insight into a usable, price-ready offer
• Clarifying the real outcome your client wants
• Identifying the true problems your offer solves
• Structuring the offer around results, not deliverables
• Making value visible without over-explaining
Outcome:
Each participant leaves with one clearly positioned offer that can confidently hold its price.

Info: Anchoring clarity and next steps
• Final reflection
• Pricing offer to use immediately

Know what’s Happening Next — before everyone else does.

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Host or Publisher Hera Women