Press, Presence & Profit: A Public Relations Workshop
Schedule
Thu May 28 2026 at 11:00 am to 01:00 pm
UTC-04:00Location
The Poké Company | Tampa, FL
About this Event
Press, Presence & Profit: A PR Workshop
Hosted by HOW Public Relations & the Florida Public Relations Association
Hi FPRA Tampa Bay Members,
Our community is full of incredible nonprofits and small businesses doing great work—but many of them lack the dedicated PR resources to truly amplify their message.
We are excited to share an upcoming collaboration between one of our members, Marla Howell’s HOW PR and the FPRA Tampa Bay Chapter to host a community-focused counsel session this May. We’re looking for some of our members to volunteer their expertise for a series of "flash" advice sessions, helping local organizations navigate their communications challenges.
Agenda
🕑: 11:00 AM - 11:20 AM
Arrival, Check-In & Lunch Orders
Info: Guests arrive, check in, and enjoy time to order lunch from The Poke Company.
Network, connect, and settle in before the program begins.
🕑: 11:20 AM - 11:30 AM
Welcome & Opening Remarks
Info: Overview of the day, goals for the session, and key takeaways provided by HOW Public Relations & Florida Public Relations Association.
🕑: 11:30 PM - 12:10 PM
Panel Discussion: PR as a Business Growth Engine
Info: Learn why public relations is a necessity in business at this engaging panel discussion featuring Marla Howell, Founder of HOW Public Relations; Lexie Savedge, APR, President-Elect of the Florida Public Relations Association Tampa Bay; Brittany Rudolph, Chief Operating Officer of the Children’s Cancer Center; and Jasmine Agyemang, APR, Communications Manager at Georgia-Pacific.
This discussion explores how strategic public relations drives visibility, builds credibility, and fuels sustainable business growth. Panelists will break down what PR really is, why it matters for organizations of all sizes, and how to start using it effectively right now.
🕑: 12:10 PM - 12:55 PM
Breakout Sessions: PR in Action
Info: Attendees will select targeted breakout sessions led by PR professionals designed for their industry.
From nonprofit leaders, service-based providers, and local businesses and entrepreneurs.
Each session delivers actionable PR strategies you can implement immediately. Nonprofit Leaders: Learn how to craft compelling stories that attract donors, build partnerships, and strengthen community support through strategic messaging.
Service-Based Providers: Discover how to position yourself as the expert in your field and convert increased visibility into paying clients.
Local Businesses & Entrepreneurs: Learn how to build strong brand awareness, secure media attention, and stand out in competitive markets through effective public relations strategies.
🕑: 12:55 PM - 01:00 PM
Giveaway and Closing
Info: Make sure to bring a business card for a raffle drawing for The Poke Company gift cards
Where is it happening?
The Poké Company, 1208 East Kennedy Boulevard, Tampa, United StatesEvent Location & Nearby Stays:
USD 17.85



















