Press, Presence & Profit: A Public Relations Workshop

Ready to get your brand seen, trusted, and talked about?

Join HOW Public Relations and the Florida Public Relations Association for an engaging workshop designed for nonprofits, service-based leaders, and growing local brands who are ready to increase visibility, attract more customers, and grow their impact.

In today’s crowded marketplace, it’s not just about what you do, it’s about how you show up. This workshop will break down how to use strategic public relations to build credibility, secure meaningful media coverage, and position yourself as a leader in your industry all while benefiting one of your main goals, your bottom line.

In this session, you’ll learn how to:

• Increase your visibility and stand out in your market
• Build credibility that earns trust with your audience
• Use PR strategies to attract clients, customers, and supporters
• Turn media opportunities into real business growth

Whether you're just getting started or looking to scale, you’ll walk away with actionable PR tips and tools you can implement immediately.

Come ready to learn, connect, and elevate your brand.

Who should attend:
Nonprofits, entrepreneurs, service-based professionals, and local business owners looking to grow their presence and impact through PR.

What to expect:
✔ Practical, easy-to-apply PR strategies
✔ Real-world insights from industry professionals
✔ Networking opportunities with like-minded leaders

Spots are limited! Secure your seat today and start turning your press into presence and your presence into profit.

Info: Guests arrive, check in, and enjoy time to order lunch from The Poke Company.
Network, connect, and settle in before the program begins.

Info: Overview of the day, goals for the session, and key takeaways provided by HOW Public Relations & Florida Public Relations Association.

Info: Learn why public relations is a necessity in business at this engaging panel discussion featuring Marla Howell, Founder of HOW Public Relations; Lexie Savedge, APR, President-Elect of the Florida Public Relations Association Tampa Bay; Brittany Rudolph, Chief Operating Officer of the Children’s Cancer Center; and Jasmine Agyemang, APR, Communications Manager at Georgia-Pacific.

This discussion explores how strategic public relations drives visibility, builds credibility, and fuels sustainable business growth. Panelists will break down what PR really is, why it matters for organizations of all sizes, and how to start using it effectively right now.

Info: Attendees will select targeted breakout sessions led by PR professionals designed for their industry.

From nonprofit leaders, service-based providers, and local businesses and entrepreneurs.

Each session delivers actionable PR strategies you can implement immediately. Nonprofit Leaders: Learn how to craft compelling stories that attract donors, build partnerships, and strengthen community support through strategic messaging.
Service-Based Providers: Discover how to position yourself as the expert in your field and convert increased visibility into paying clients.
Local Businesses & Entrepreneurs: Learn how to build strong brand awareness, secure media attention, and stand out in competitive markets through effective public relations strategies.

Info: Make sure to bring a business card for a raffle drawing for The Poke Company gift cards

Know what’s Happening Next — before everyone else does.

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Host or Publisher HOW Public Relations