Precision & Pivot: The Tech Founder’s Guide to Customer Discovery

Does your product solve a critical pain point or a just a small frustration? For tech startups, the most valuable asset isn't our product—it’s business clarity. Customer discovery is the strategic process of validating your vision against market reality to ensure you are truly building what your users are willing to pay for and a business that can scale.

Join Melanie de Vries from the Michigan Small Business Development Center’s Tech Team for an expert-led deep dive into market validation. This session provides a strategic framework for founders to refine their product-market fit and make data-backed decisions before committing significant time, money, and resources.

Session Insights:

• Defining Product-Market Fit: Move beyond broad assumptions to solve high-value, specific problems for your target users.
• The Agile Discovery Framework: Implement a lean, repeatable process to capture market insights without compromising your development and market entry speed.
• Building Your Customer Persona: Learn to identify and engage the specific stakeholders and decision-makers who will drive your early revenue.

• Evidence-Based Strategy: Use customer feedback to inform your roadmap, ensuring every pivot is backed by objective data.

• Navigating Founder Pitfalls: How to recognize and avoid the "confirmation bias" that often leads startups to build products the market ultimately won’t pay for.

The Value: You will exit this session with a strategic focus and tactical steps designed to de-risk your venture, streamline your development roadmap, and build a business grounded in market demand.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Velocity