PRCA MOBILE: ToolKit24 Anchors Aweigh!
Schedule
Fri Jun 21 2024 at 08:00 am to 02:00 pm
Location
Bishop State Community College (Main Campus) | Mobile, AL
Anchors Aweigh, Gulf Coast PR Pros! Join PRCA Mobile for the 2024 Toolkit and dive into a day of professional growth. Sharpen your skills in story branding, podcasting, and emergency preparedness, and get inspired by our young professional panel.
Let’s set sail for a day of learning, networking, and fun! PRCA Mobile 2024 Toolkit Anchors Aweigh! is set for Friday, June 21, from 8:00 a.m. to 2:00 p.m. at Bishop State Community College – Center for Advanced Manufacturing, 351 N. Broad Street, Mobile, AL 36603.
Register by Friday, June 7, to win a $25 VISA gift card. Don't miss this exciting event!
Session 1: Podcasting for Business: Taking the first Step
In this session, Cam Marston, Business consultant, advisor, radio talk show host, local podcaster, and author -- "What's Working With Cam Marston’ will explore how podcasting can transform your business. Discover the essential steps to get started, from defining your podcast's purpose and audience to choosing the right equipment and software. Our presenter will share practical tips on content creation, episode planning, and promotion strategies. Learn how to overcome challenges like consistency and finding your unique voice while exploring successful business podcast case studies. Join your to understand why now is the perfect time to launch your business podcast and how to take that crucial first step towards amplifying your brand and reaching new customers.
Session 2: Talk Like A Pro And Win All The Business With The Perfect Elevator Pitch!
Answering the question, “What do you do?” seems like it would be pretty straightforward, but for a lot of us, it feels like stumbling over the wrong words while trying to prevent people from tuning out the conversation. Join us at Toolkit 2024 as Presenters Stephanie Greenwood, President, IMMIX Strategic StoryBrand Certified Marketing Guide, and Michael Cuesta, Calagaz Printing/IMMIX Strategic, StoryBrand Certified Marketing Guide share a 3-part formula to create an elevator-style pitch that conveys what you do with clarity and gets listeners curious and ready to hear more.
Session 3: Crisis Command: Mastering Emergency PR Crisis Command: Mastering Emergency Public Relations with Sharee Broussard and Mike Evans
Equip yourself with the knowledge and tools to handle crisis communication effectively. During this session, Sharee LeBlanc Broussard, Ph.D., APR, Director of Public Affairs and Community Services, Mobile County, and Michael “Mike” Evans, CEM, Director of Mobile County Emergency Management Agency, and a Brigadier General in the Alabama Army National Guard will cover best practices for managing public relations during emergencies, ensuring your organization is prepared for any situation.
Session 4: PR Perspectives: The Challenges, Strategies, & Goals of the Alabama Medical Cannabis Commission
Join Brittany Peters, External Affairs Director with the Alabama Medical Cannabis Commission, for an insightful discussion on the evolving medical cannabis landscape in Alabama. This talk will delve into the unique public relations challenges faced by the Alabama Medical Cannabis Commission as it navigates the complex process of establishing a new industry. We will explore strategies to educate and engage the public, manage media relations, and address regulatory hurdles. Additionally, we'll discuss the Commission's overarching goals and vision for the future, providing a comprehensive look at how effective PR can shape the success and perception of medical cannabis in Alabama. This session is a must-attend for PR professionals looking to understand the intricacies of communicating in a highly regulated and often controversial field.
Session 5: Working and Leading Across Generations with Panelists: Tiffany Pogue, Program Coordinator, Mobile United, and the Director of Social/Emotional Wellness at the Boys and Girls Clubs of South Alabama
Phelon Carter, Teen Mentor Coordinator, City of Mobile
Andrew Felts, Manager of Corporate Communications, Brand USA, Moderated by Dena Pollard,
Engage with a dynamic panel of young professionals who will share their experiences, challenges, and successes. Learn from their fresh perspectives and innovative communication approaches with Millennials and Gen Z.
#PRCAToolkit2024 #AnchorsAweigh #ProfessionalDevelopment #PRPros
Where is it happening?
Bishop State Community College (Main Campus), Follett, 351 N Broad St, Mobile, AL 36603, United States,Mobile, Alabama