Prada Touch Tour: NYC Pop-Up

A touch of blush, a touch of Prada.

Prada Beauty invites you to celebrate its newest makeup launch, Prada Touch Blush, through an immersive pop-up at Gansevoort Plaza in New York's Meatpacking District: the third official stop on the Prada Touch Tour. Event is open to walk-ins with limited number of advanced registration & makeup touch-up tickets available.

Inspired by Fashion, reinvented for Beauty

Prada Touch brings a playful twist to blush, coming in a pocket-sized stackable pack that echoes the iconic Prada triangle. Prada Touch Blush features an innovative cream-to-powder formula that melts into skin and transforms from a creamy balm to a blurred, soft-matte finish for up to 12 hours of long wear. Sculpt and lift the look of cheekbones with 8 vibrant yet buildable blush shades.

The Pop-Up Experience

• Blush formula discovery: Explore all 8 shades of the new collection in a space designed with the avant-garde Prada aesthetic
• Artistry & Touch-Ups: Experience the cream-to-powder transformation firsthand with personalized shade-matching and makeup touch-ups by our Prada Beauty makeup artists
• Custom Treats: Enjoy a blush-inspired treat, designed specifically for the tour.
• Photo Moments
• Prada Beauty Gifts: Exclusive, complimentary gifts will be available for guests.

Logistics & Hours

The pop-up is open to the public on a first-come, first-served basis (note: hours are subject to change):

• Saturday, May 9: 2:00 PM – 7:00 PM
• Sunday, May 10: 12:00 PM - 7:00 PM

Admission & Appointments

• Walk-ins welcome: No ticket is required for entry. Guests will be admitted on a first-come, first-served basis. Please note that capacity is limited
• Makeup Appointments: A limited number of professional makeup appointments are available to pre-book while supplies last
• Priority Entry: While walk-ins are welcome, guests with a confirmed makeup appointment will receive priority entry at their scheduled time. Please note that makeup appointment tickets may sell out quickly

Important Disclaimers

• Official & Free: This event is entirely free of charge. Prada Beauty does not sell tickets for entry or appointments. Any website or individual attempting to sell tickets for this event is not legitimate or affiliated with the brand
• Availability: Treats, gifts, and makeup applications are subject to availability and provided while supplies last

Join us at the first stop of the tour and discover a touch of Prada.

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Host or Publisher Prada Beauty