Practical: AR for Creative Businesses

Augmented Reality (AR) has been revolutionising the way brands connect with their customers, digitally placing product or other engaging content within our real world – think Jacquemus’ giant Bambino bags cruising the streets of Paris or Pat McGrath’s glass-skin Margiela Instagram filter.
From virtual try-ons to instant label translation, more and more brands are jumping on the AR bandwagon and experimenting with this technology. Its solutions allow brands to reach new audiences globally, without the inconvenience of travel and high labour costs. This ease makes it an attractive option for emerging designers and brands.
Experts Moin Roberts-Islam, Ommy Akhe and Kit Bacon will cover everything you need to know in order to start experimenting with AR. Topics will include successful case studies, digital asset creation, working for/with fashion brands and how all of these new technologies can be used to enhance experiences rather than replace them.
Whether you’re a designer putting together your next campaign or a digital creative looking to connect with fashion brands, this talk is for you!

About Sarabande Foundation

Sarabande was set up by the late designer, Lee Alexander McQueen, who left the majority of his estate to support creative and visionary talent. In addition to providing scholarships and studio space for artists, Sarabande produces a number of events, from the practical to the inspirational.

Sarabande operates from a listed Stable Block conversion in Haggerston and two Grade II listed townhouses in Tottenham, where 30 studios form a creative community with designers and artists from multiple disciplines. Immersed in the hub of East London’s rich creative spirit, Sarabande exudes all that encompasses the creative sphere. The building is home to a plethora of artisans reflecting the multifarious span of Lee’s talent and the variety of craftspeople he worked with his own collections. Amongst others, our tactile artists include sculptors, fashion designers, jewellers, textile designers, painters, performance artists, silversmiths, costume designers, ceramicists, and dancers. Alongside these, Sarabande also houses filmmakers, animators, photographers, digital designers, and visual artists.

Please note that these events are being filmed and photographed for internal and commercial purposes.

Sarabande events are non-refundable and credits from your ticket purchase will be transferred to an event of your choice.

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Please also see our fire evacuation route , which attendees will be expected to follow in the event of a fire.

Host or Publisher Sarabande Foundation