PR Workshop for Food Founders with Amanda Leesburg - In Person
About this Event
PR Workshop for Food Founders: DIY Strategies & How to Work with an Agency
Join us for an interactive PR workshop designed specifically for food founders looking to build brand awareness and attract media attention. Led by seasoned PR expert Amanda Leesburg, this session will cover essential strategies to help you manage your own public relations and understand when—and how—to work with a professional agency.
In this workshop, you will learn:
- How to craft your brand’s story to appeal to media outlets
- Tips for writing press releases and pitching to journalists
- Key do-it-yourself PR tactics you can implement right away
- What PR agencies do (and don’t do)
- How to choose the right PR partner for your brand’s growth
- How to maximize your investment if you decide to hire an agency
Whether you're just starting out or looking to take your brand to the next level, Amanda will share practical insights, real-world examples, and answer your burning questions about all things PR.
Amanda Leesburg, President
Leesburg PR
A 27-year veteran of the public relations industry, Amanda Leesburg has deep experience in local, regional and national media relations, including consumer products, entertainment, environmental, wellness and restaurant/food publicity. Founded in 2002, Leesburg PR is a strategic public relations company, currently specializing in promoting consumer/food products, restaurants, wellness and sustainability. Capabilities and expertise include media relations and publicity, red and “green” carpet events, media training, branding and new product launches.
As an independent publicist, Amanda has partnered with television networks including Discovery Home, Discovery Health, Animal Planet and Discovery Digital Networks and has worked one-on-one with celebrity clients.
She has secured three front page stories in The New York Times as well as front page coverage in other major market publications including the L.A. Times, Washington Post, Atlanta Journal Constitution, Chicago Tribune, San Francisco Chronicle, Miami Herald, Seattle Times and Houston Chronicle. Her broadcast media successes include Oprah, Today Show, Good Morning America, CNN, FOX News, CBS, NBC, PBS, The View, NBC Nightly News, CBS Sunday Morning, Entertainment Tonight, E! News, Access Hollywood, Bloomberg, HGTV, DIY, ESPN, Associated Press, WWD, VOGUE, Vanity Fair, Lucky, Glamour, Town & Country, W, USA Today, Redbook, Woman’s Day, People Magazine, InStyle, Los Angeles Times, Traditional Home, Veranda, Southern Living, Forbes, Fortune and The Wall Street Journal.
With a growing interest and dedication to saving our planet, Leesburg PR launched a national green/sustainable PR practice in 2007 to assist growing and established consumer brands with their environmental messaging and media relations outreach. Giving back to the community is also top of mind with a dedicated non-profit client roster.
Prior to launching Leesburg PR, Amanda worked for nationally recognized public relations agencies and organizations in Washington, D.C. and Atlanta including Ketchum, Edelman, PBS Television and the public affairs firm of Dowling Langley & Associates. A native of Birmingham, Alabama, Amanda earned her B.A. in Speech Communication from The University of Southern Mississippi (USM).
Where is it happening?
Event Location & Nearby Stays:
USD 25.00
