PR and Marketing essentials for start-ups, 1-to-1 @Central Library BIPC

Marketing and PR underpin how a business targets, communicates and sells its product or service. Marketing incorporates a very wide range of activities, covering a lot of ground. To assist you in this important area, we at BIPC Bristol offer two streams of help. This event, PR & Marketing essentials, which looks at the basics: a what and why of Marketing and PR, and our Marketing for start-ups that looks at the how: the design, branding and implementation relevant to your idea.

PR & Marketing essentials

• How does Pr/Marketing work and what are the key ideas?
• How do you make a marketing plan?
• What is competitor analysis?
• Ever done a SWOT or PESTLE analysis, and why would you?

Marketing for start-ups – with our Marketing Expert in Residence - Elizabeth Blake

• Developing your company mission, vision and values
• Advising on the ideal look and feel for your branding
• Identifying your ideal customer to target- Website design/ SEO
• Social media and the appropriate use of it for your business
• Development of a pitch story and supporting pitch deck

This course can be booked

PR & Marketing essentials

In this 45 min session we will look at the key concepts of PR and Marketing and how you can use them. Often called the five Ps, we will focus on Product, Price, Promotion, Place and People to help you start thinking about the ideas, tools and structure you can use to help with your business idea.

This will be a broad look at this discipline and is intended for people with little or no Marketing/PR experience who want to get an initial grounding to get started.

In advance of the meeting we will send out a brief questionnaire so that you can tell us some background information on your business idea, to help us tailor the session.

The sessions are held in Central Library in our purpose-built Business and Intellectual Property Centre.

The sessions are delivered by BIPC manager Paul Kelson. Paul is a communications specialist with over 30 years of experience working in the Bristol region. He has been an account manager for a financial PR agency, the PR Manager at Bristol Water for 15 years and run his own Marketing and Comms business for over 10 years. He has a degree in Economics and an MBA.

Your session will last for about 45 minutes. Sessions are available on multiple dates and multiple times.

We can offer one-to-one sessions by Zoom if you prefer, please book your time slot here on Eventbrite and email [email protected] to ask for your appointment to be held over Zoom.

In order to provide the best support for you and your business ideas, we will be in contact with you by email before your appointment to find out a bit more about your small business.

Following the meeting, the Business & IP Centre will send you a link to a feedback form that helps us monitor and improve our events.

These sessions are available for people who either live or work in Bristol. We are here to support anyone in the Bristol area with a business idea or small-medium sized business. Not your region? Find your local BIPC to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network

Helping you to start and grow your small business with free resources, 1:1 support, advice clinics & workshops

The Business & IP Centre Bristol supports people to start, protect and grow their businesses. Visit Bristol Central Library to access our free market research and intellectual property databases and take part in our regular programme of workshops and events.

BIPC Bristol is part of Bristol Libraries and the BIPC National Network.

Photo by Austin Distel on Unsplash

What is your refund policy?

Our events are free, but places are limited and events are usually oversubscribed. Please give two working days’ notice via email if you wish to cancel.

Can I attend if I'm not a member of the library?

Absolutely! Any Bristol based business or person with a business idea is welcome. Though we always recommend joining the library as it's free and will make accessing our databases, books and publications much easier.

How can I find out about any news & upcoming events?

Follow us on Eventbrite and you can also follow us on Twitter and Instagram for the latest news and events. For more information on BIPC Bristol check out our web pages: https://www.bristol.gov.uk/BIPC

After you have attended one of our events we ask that you complete a short feedback form. We will use the information you provide to improve the services we offer in line with our legitimate interests. This information is collected and transferred to us by our third-party processor, Impact Reporting using their Impact Assessment Tool. Impact Reporting will retain your data to save time when completing any future feedback forms we may send you. For more information about how they use personal information, please see their privacy policy online at https://impactreporting.co.uk/legal/privacy-policy/

For information about how the British Library will use your personal data, you can view our Privacy Policy at https://www.bl.uk/about-us/privacy-policy

For information about how Business & IP Centre Bristol will use your personal data, you can view our privacy policy at: https://www.bristol.gov.uk/about-our-website/privacy

Host or Publisher Business & IP Centre Bristol