PPC Live #18 (London)
Schedule
Wed Oct 22 2025 at 05:30 pm to 10:00 pm
UTC+01:00Location
Moorgate | London, EN
About this Event
Welcome to PPC Live #18!
Event: PPC Live #18 (London)
Venue: Moorgate
Date: October 22, 2025 at 5:30 PM (Europe/London)
Confirmed Speakers - Stephanie Caldecott, Basak Odemis, Neil Baker
Join us for an exciting evening filled with the latest trends in PPC advertising. Network with fellow professionals, learn from industry experts, and discover new strategies to boost your campaigns. Don't miss out on this opportunity to enhance your skills and grow your business.
We can't wait to see you there!
Want to network even before the event? Join the PPC Live WhatsApp Group
Agenda
🕑: 05:30 PM - 06:00 PM
Arrival and drinks
🕑: 06:00 PM - 06:15 PM
Introduction to PPC Live from Anu
🕑: 06:15 PM - 06:45 PM
Talk 1 - PPC: Not Just Clicks – Fuelling The Entire Marketing Ecosystem
Host: Stephanie Caldecott
Info: “Ever been so focussed on the nitty gritty, day-to-day of PPC that you find it hard to consider the bigger picture?
I work for a PPC agency, but I’m no PPC expert… but as a general marketer that juggles social media, content, SEO and everything in between, I’ve seen firsthand just how effective PPC is compared to other channels. I’ll be sharing my non-expert opinions and insights on PPC and how it slots into the holistic marketing mix, why it’s so effective, and how (as experts) it can be positioned to non-experts like myself to drive home the importance of PPC as a marketing channel.”
🕑: 06:45 PM - 07:15 PM
Talk 2 - Tested & Proven: A/B Tests That Drive Results
Host: Basak Odemis
Info: In this talk, I’ll share real examples from Google and Meta campaigns where testing played a key role in improving performance. We’ll look at what worked, what didn’t, and how simple testing frameworks can help you uncover insights that drive better results.
You’ll also take away a set of practical test ideas that you can start applying right away to your own campaigns — whether your goal is higher engagement, stronger conversion rates, or more efficient spend.
🕑: 07:15 PM - 07:45 PM
Talk 3 - The Future of Search
Host: Neil Baker
Info: The pace of change within PPC is undeniable, creating an environment that is as exciting as it is demanding. As the industry continues to accelerate, critical questions emerge: What do these developments truly mean for the future of search marketing? More importantly, how can we best prepare our teams and strategies to not just adapt, but to thrive? Join this session as we navigate these questions and uncover the key to future-proofing your search strategy.
🕑: 07:45 PM - 08:30 PM
Pizza + drinks + cake + networking
🕑: 08:30 PM - 09:00 PM
Panel discussion
🕑: 09:00 PM - 10:00 PM
Networking till end
Where is it happening?
Moorgate, Moorgate, London, United KingdomEvent Location & Nearby Stays:
GBP 33.22 to GBP 49.46
