PPC Live #13

Speakers confirmed: Sean Healy, Tom Pickard, Kate Luke

Our speakers are a mixture of those who have been speaking for many years, who have set up their own amazingly successful events, as well as brand new faces to the speaking stage and all fantastic experts.

Want to connect with event attendees, even before the event? Join our PPC Live Chat Whatsapp Group and make friends & chat about PPC struggles before the awesome event day arrives.

5.30 pm: Arrival and drinks

6 pm: Introduction to PPC Live from Anu

6.15 pm: Talk 1 - Scaling PPC tests across your departments effectively, Sean Healy

Discover how the Journey Further approach empowers PPC managers to strategically plan and prioritize tests, supported by comprehensive results and learnings. This talk will highlight the impact of daily automated account health checks, which uncover new testing opportunities for continuous improvement. Finally examples will be shared of successful agency-wide tests, like the performance of broad match, to showcase how these strategies can drive better outcomes for your campaigns.

6.45 pm: Talk 2 - Can you build a brand with just Google Ads? - Tom Pickard

Tom will be discussing the feasibility of building a brand with just Google Ads, the opportunities and the limitations of taking this approach. He will also cover the impact of focusing only on bottom of funnel activity and why this isn’t always the best solution.

7.15 pm: Talk 3 - Is New Customer Acquisition (NCA) killing your Returning Customer Rate (RCR) - Kate Luke

Google's new NCA model and how to balance new customer bidding with RCR and CAC targets.

7.45 pm: Pizza + drinks + networking

8.30 pm: Panel discussion

9 pm: Networking till end

Host or Publisher Anu Adegbola