Power Up Your Digital, Creative and Tech Business

1. Understanding your Value Proposition and key Competing Factors within your sector

2. Identifying customer needs and how to capture key data

What you will be doing in the workshop:

- Create an initial Value proposition Canvas and mission statement

- Create an initial Strategy Canvas

- Evaluate your customer touch points

- Evaluate what data to collect and use

What will attendees take away from the session:

- Companies will come away with a series of specific growth strategies that can help them to plan for growth and stability.

- Companies will understand their position in their specific sector and will be able to see gaps and opportunities in the market

- Companies will be able to clearly see areas for improvement in their client facing collateral

Who should attend:

- Business owners of Digital, Creative & Tech products and services in Greater Manchester.

- Minimum of 1 FTE (No sole traders)

- Types of business:

SaaS / IT / Cyber Security / App builders / Videographers and Editors / Creative and digital agencies / Gaming developers / tech platforms

As this workshop is fully-funded, businesses are subject to funders' eligibility criteria. If your place is confirmed, you will receive an email from us with further details.

Eligibility

• Greater Manchester Clients Only
• Micro business, small and medium-sized enterprise, or large business (must be registered on companies house).
• Social enterprises where these engage in economic activity.

Once your place is confirmed, you will receive an email from us with the venue details.

For more information on how your data is stored please visit our .

Bio of Deliverers

Ian W Dixon

A highly experienced, results-focused, and analytical Digital Growth Specialist with experience of both private and public sector businesses. I have supported businesses ranging from pre-revenue startup to enterprise businesses trading internationally.

I have a range of business tools and strategies that are designed to understand the problem and create a commercially viable solution.

I act as a critical friend, mentor, and trusted advisor and get alongside the businesses that I support to understand their world view, rather than imposing mine.

In my recent past I have focused on tech startup companies, which led me to working with some truly innovative businesses in UK. Europe, USA, and Southeast Asia.

My role within the DCT team allows me to use my range of experience and knowledge to help grow The Greater Manchester economy and ecosystem.

Hoi Match

(25) Hoi Mach | LinkedIn

I have a background in digital marketing having started my career working agency side, before setting up my own business specialising in paid search and lead generation. Most recently, I worked in-house for the UK’s largest specialist family law firm, where I strategised and rolled out a conversation rate optimisation framework.

As part of the DCT team, I am able to tap into my previous experience to help local businesses grow.

Host or Publisher The Growth Company