Power Panel: Marketing Your Creative Business

"Who is my target audience and how do I connect with them?"

"How do I understand my competition and my industry?"

"How are marketing, branding and promotions connected?"

"Which should I focus on first?"

Our lineup of industry experts will guide you through these common questions and other essential marketing foundations. By exploring the three critical pillars of Marketing (how you think of yourself), Branding (what others think of you), and Promotion/PR (how you act in public), attendees will leave with a holistic understanding and actionable next steps to build a solid foundation for growing your creative business or organization.

This event will include a Panel discussion, Q & A, and breakout groups.

This event is part of our Creative Entrepreneurs Initiative, supported by Wells Fargo, LISC Charlotte, LPL Financial and Mecklenburg County with funds from the American Rescue Plan Act (ARPA). We are also grateful for the support of Wray Ward.

Host or Publisher Charlotte Is Creative