Podcast SEO: Define Your Strategy & Launch Your Campaign
About this Event
Podcast discovery is a tricky business. We want to make sure everyone who is interested in the topics we talk about can find our show. A big part of that is learning about and then taking advantage of in-app search.
In this 2-hour, hands-on workshop, we’ll break down podcast SEO in practical terms: how podcast apps and search engines crawl your content, how listeners discover shows, and what small but meaningful tweaks can help your podcast become easier to find.
Importantly: podcast SEO isn’t just about podcast apps. There's also general search engine optimization — and we'll get into that as well. The choices you make around your titles, descriptions, keywords, and visuals can also affect how your podcast website performs in search.
This is an action-focused event: you’ll leave with research, optimization ideas, and a practical roadmap you can continue implementing after the session ends.
We’ll combine group instruction, independent working time, live audits, and collaborative discussion so you can apply concepts directly to your own show in real time.
You'll leave the workshop with...
- A clearer understanding of how search engines and podcast apps crawl podcast content
- A list of keywords and phrases your show can potentially rank for
- Ideas for changes to your existing episode titles, descriptions, and possibly even your show title
- A practical plan for improving and optimizing your cover art and visual presentation
- A better understanding of how podcast SEO affects website search and discoverability
- Strategies for researching competitor keywords and positioning
- Tools and methods for tracking your own keywords
- A checklist for ongoing SEO upkeep and maintenance
- A 3-month SEO action plan tailored to your show
- Access to a free month of a podcast SEO tool/service (details coming soon)
This session is also designed to be collaborative. You’ll spend time with other podcasters who are thinking strategically about growth, positioning, and audience development.
All attendees will also receive:
- Workshop materials and resources
- A room capped at 13 people to keep the session practical and interactive
What to bring to the session:
- A laptop
- Pen and paper
- Access to your podcast titles/descriptions/website if possible
This workshop is for podcasters who...
- Know why they’re making their show and who they’re speaking to
- Have defined goals, motivations, or business outcomes tied to their podcast
- Feel like they may be missing easy discoverability wins
- Want to think more strategically about audience growth
You do not need to be an advanced podcaster to benefit from this session. Relatively new podcasters are welcome. But this workshop is best suited for people who already have a launched show and a reasonably clear understanding of their audience and goals.
This workshop can apply to nearly any type of podcast — interview shows, narrative series, branded podcasts, hobby podcasts, business podcasts, creator-led shows, and beyond — as long as you have a clearly defined audience and purpose.
The details
Where: Fabrik Coworking — Brooklyn
When: 5:00pm–7:00pm
Cost: $75 general admission / $40 for Fabrik members
Limited to 13 attendees
Agenda
🕑: 05:00 PM - 05:20 PM
Welcome & Meet Your Fellow Podcasters
Host: Arielle Nissenblatt
Info: Kick off the evening by introducing yourself, your show, and what you're hoping to improve. You'll get to know the other attendees and start identifying opportunities to learn from one another throughout the workshop.
🕑: 05:20 PM - 06:00 PM
Podcast SEO Fundamentals: How People Discover Your Show
Info: We'll break down what SEO means in the context of podcasting and why it's about much more than Google. You'll learn how podcast apps, search engines, AI answer engines, and your podcast website all work together to help new listeners discover your content - and where you should focus your efforts for the biggest impact.
🕑: 06:00 PM - 06:20 PM
Hands-On Keyword Research with Ausha PodWars
Info: We'll put theory into practice. Using Ausha's PodWars keyword research tool, you'll identify the search terms your audience is using, evaluate how your show stacks up against competitors, and begin uncovering opportunities to improve your discoverability. You'll also have time to compare findings with a partner.
🕑: 06:20 PM - 06:45 PM
Build Your Podcast SEO Action Plan
Info: We'll come back together to discuss what everyone discovered and identify common patterns, surprises, and opportunities. Then you'll use those insights to create a practical roadmap for improving your podcast's titles, descriptions, website, episode structure, and long-term search strategy.
🕑: 06:45 PM - 07:00 PM
Share, Recap & Next Steps
Info: Wrap up by sharing your biggest takeaway and one action you'll commit to implementing after the workshop. We'll review the key concepts, answer final questions, and make sure everyone leaves with a clear plan to continue optimizing their podcast for search.
Where is it happening?
Event Location & Nearby Stays:
USD 44.52 to USD 81.88
