Podcast Basics: Simple Steps to Start a Podcast

St. Petersburg Conference Center has partnered with Launching Your Success for the launch of their brand-new Podcast Room, and we're kicking it off with the workshop that makes the whole thing make sense.

Podcast Basics: Simple Steps to Start a Podcast is a one-hour workshop designed for entrepreneurs, creatives, and business owners who have been meaning to start a podcast and just haven't quite figured out where to begin. No tech overwhelm. No jargon spiral. Just a clear, practical roadmap from someone who's actually done it.

By the end of this session, you'll know:

🎙️ How to nail down your podcast concept: topic, audience, format, and show identity before you ever touch a mic

🎙️ The basics of podcast production: what actually happens between "I have an idea" and "my episode is live!"

🎙️ Simple recording and editing tips that make the difference between a show people finish and one they abandon at the two-minute mark

🎙️ How to position and market your podcast so the right listeners can actually find it

🎙️ High-level branding fundamentals for your show because a podcast without a clear identity is just noise

🎙️ The key podcast and audio terms you'll actually encounter, so you walk into a professional recording space ready to work

You'll also leave with a Podcast Basics workbook, yours to keep, reference, and return to every time you sit down to record.

This Workshop Is For You If...

• You've been sitting on a podcast idea for months (or years), and you're ready to actually do the thing
• You're a business owner who knows a podcast could grow your audience, but you have no idea where to start
• You've poked around on YouTube and come away more confused than when you started
• You want to use the SPCC Podcast Room and want to feel prepared before you walk in

This Workshop Is NOT For You If...

• You already have a running show with multiple episodes published
• You're looking for advanced audio production or editing techniques

(Info about advanced offers available at the end of this workshop.)

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Robyn Sayles | Launching Your Success

Robyn Sayles is a brand strategist, speaker, and podcast host based in St. Petersburg, Florida. She has hosted multiple shows, trained podcasters one-on-one and in groups, and moderated panels on podcasting for industry conferences. She has been working with entrepreneurs and small business owners for over a decade, and she built this workshop specifically because the tech and overwhelm shouldn't be the reason your voice stays quiet.

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St. Petersburg Conference Center

St. Petersburg Conference Center provides a quiet, fully staffed space designed for legal, medical, and business professionals. With professional-grade technology, seamless scheduling, and a client-first approach, we create an environment where every event runs smoothly and efficiently. In addition to our meeting space, we offer a fully equipped podcast studio, a medical room with an examination table, and a dedicated 50-person training room. Whether you're hosting a deposition, evaluation, training, or podcast, our team is here to ensure a seamless and professional experience from start to finish.

Info: Foundation questions, ideal listener, format decisions

Info: The 6 stages, host vs. platform vs. website, how to sign up

Info: Good audio basics, editing philosophy, full terminology glossary

Info: Show identity, voice, brand voice exercise

Info: How listeners find you, repurposing, the 4 Ps

Info: Hands-on and real talk

Know what’s Happening Next — before everyone else does.

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Host or Publisher Launching Your Success