PMR Pre-Day

For Partners Focused on Turning Marketing Into Revenue

The is a focused, hands-on experience for Microsoft partners looking to turn marketing efforts into measurable growth.

Designed for marketers, sales leaders, partner managers, and revenue-focused teams, this pre-day brings together modern go-to-market strategy, real partner insights, and practical frameworks to help you better align, influence buying committees, and drive pipeline.

This isn’t theory or surface-level inspiration. It’s built for operators - people responsible for results.

• Align marketing, sales, and BD around revenue - not activity
• Understand how buying committees actually make decisions
• Learn what’s working right now across partner go-to-market
• Walk away with strategies you can implement immediately

• Buying Committees & Modern Buyer Behavior
• Revenue Alignment Across Marketing, Sales & BD
• AI & Discoverability in the Buyer Journey
• Events-to-Pipeline Strategy
• Partner & Channel Marketing
• Modern Demand Generation

• Partner marketers & demand gen leaders
• Sales & business development leaders
• Partner & alliance managers
• Growth-focused executives

• A clearer, more aligned revenue strategy
• Practical ideas to improve pipeline and conversion
• A better understanding of how today’s buyers actually buy
• A focused action plan you can put to work immediately

Info: "Your traffic is dropping, your visibility is fading, and your brand is slipping from search results.

The panic is real, but it’s also a signal to evolve.

In “Sh*t, I’m Losing Website Traffic: AI-Powered Strategies to Detect, Fix, & Thrive,” learn how to identify what’s causing the drop, fix it fast, and rebuild stronger using the AI branding rule book.

Discover how to optimize for AI search, keep your brand consistent, and create a future-ready strategy that helps your site recover and grow."

Info: Marketing in a lean organization is rarely short on effort. It is short on time, context, and clarity. Marketers are often juggling campaigns, events, content, and sales requests while trying to deliver results with limited resources.

This session is a practical walkthrough of how to run lean marketing effectively using simple operating rhythms and the Microsoft tools most teams already rely on.

We’ll cover:
• how to decide what marketing should focus on and what to stop doing
• how to use Microsoft Teams, Planner, and Outlook to create execution rhythm without more meetings
• how to stay aligned with sales and service using Dynamics data instead of guesswork
• how to track progress with simple signals
• how to deliver results without adding tools, people, or chaos

Attendees will leave with a realistic way to organize their marketing work and use Microsoft tools to support focus, follow-through, and delivery.

Info: In many Microsoft partner organizations, marketing generates leads while sales owns revenue. The result is often a disconnect between marketing activity and actual business growth.

High-performing partners take a different approach: they operate as revenue teams, where marketing and sales share responsibility for pipeline creation and deal progression.

In this session, we’ll explore how successful partner organizations align marketing and sales around shared revenue goals. You’ll learn how marketing can support pipeline creation, how campaigns can influence opportunities already in progress, and how teams can build feedback loops that improve both marketing performance and sales outcomes.

If you want marketing to have a measurable impact on revenue—not just activity—this session will show how to align teams around real business results.

Info: "Building a partner marketing program that VARs actually engage with requires a clear strategy, strong alignment, and practical execution. In this session, an ISV, VAR, and consultant share a real-world, multi-perspective framework for building and scaling partner marketing programs.

TrueCommerce brings the ISV perspective, Western Computer provides the VAR viewpoint, and The ISV Society shares lessons from designing partner programs as a consultant, highlighting what motivates partners to participate in co-marketing and recommend ISV solutions. Attendees will leave with actionable checklists, enablement best practices, and key considerations to help design partner marketing programs that drive adoption, collaboration, and growth.

Key Takeaways:
- A practical framework for building a partner marketing program from the ground up
- What VARs actually look for before committing to co-marketing with an ISV
- Partner enablement essentials: content, messaging, incentives, and support that

Info: Most Microsoft partners focus on generating more leads. But the fastest path to revenue is often winning more of the opportunities you already have.

After hundreds of sales cycles inside the Microsoft ecosystem and a reputation for consistently winning competitive deals, Rob Triggs developed the Opportunity Acceleration Framework, a practical system partners can use to strengthen active opportunities and dramatically improve win rates.

In this interactive session, Rob will break down the core elements of the framework and walk through three of the most powerful tools partners can use to improve deal strategy, stakeholder alignment, and sales momentum.

The highlight of the session will be a live Opportunity Hardening Workshop, where a volunteer partner can anonymously bring a real opportunity and work through the framework with Rob in real time to strengthen their path to winning the deal.

Attendees will leave with a practical handout version of the Opportunity Accelerator tool they

Info: The traditional boundaries between marketing, sales, and revenue operations are disappearing. Today’s growth organizations no longer treat marketing as a top-of-funnel function. Instead, every leader is accountable for revenue outcomes.

In this session, we’ll explore why the role of the Chief Marketing Officer is evolving into a broader revenue leadership function and how modern teams are aligning around pipeline, customer expansion, and measurable growth. We’ll discuss what this shift means for marketing leaders, sales teams, and executives who want to build a more integrated go-to-market strategy.

If you’re responsible for growth, pipeline, or customer value, this session will help you rethink how marketing and revenue teams operate together in the modern B2B organization.

Info: In today’s revenue environment, every marketing dollar gets questioned.

Field events are often one of the biggest discretionary investments Microsoft partners make, but most teams do not calculate what they truly cost.

Not just the sponsorship fee. The prep cycles. The travel days. The executive time. The internal coordination. The follow-up that either happens… or does not.

Events do not usually fail because of effort. They fall short because no one fully understands or takes accountability for the investment end to end.

This session focuses on building discipline around that reality. We will walk through a practical way to account for the real cost of participation, pressure-test event decisions, and shift internal conversations from “we showed up” to “was this worth the investment?”

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Dynamics User Group