Playa Society WBB Pop-Up

PLAYA SOCIETY TO UNVEIL EXCLUSIVE POP-UP IN COLLABORATION WITH ESPNW AT THE WOMEN’S FINAL FOUR, CELEBRATING WOMEN'S SPORTS CULTURE AND STYLE

[Tampa, FL April 3-5] – Playa Society, the pioneering streetwear brand renowned for its fervent advocacy and unique apparel drops in women's sports, is gearing up to launch an electrifying pop-up event with ESPNW at the Women’s Final Four. This highly anticipated occasion promises to spotlight the growth of women’s basketball by honoring the legends of the game and celebrating the current stars in college and the WNBA.  

Recognized for its distinctive hand-drawn player tees, bold statements, and unwavering community engagement, Playa Society has been at the forefront of championing representation for female athletes since its inception in 2018. Founded by artist and entrepreneur Esther Wallace, the brand has become synonymous with bridging the gap in the sports apparel industry, amplifying the voices and stories of women in sports.

The upcoming pop-up event, which will take place at KRESS Contemporary, 1624 E 7th Ave. Ybor City, Tampa, FL 33605 on April 3-5, 2025, is a testament to Playa Society's commitment to celebrating the essence of women's sports culture. Attendees can expect an immersive experience that merges merch, art, and storytelling, encapsulating the journey of female athletes and their dedicated fanbase. Playa Society and ESPNW are bringing an entire community of women basketball fans together to give flowers to the women who paved the way and root for those making an impact today.

The pop-up event promises to be a vibrant celebration of women's sports, uniting fans, athletes, and advocates alike. With exclusive merchandise drops and interactive installations, Playa Society invites attendees to immerse themselves in the unparalleled energy and excitement of the women's sports community.

Join us at the Playa Society x ESPNW pop-up event and be a part of a movement that is redefining the landscape of women’s basketball sports culture.  For further information and updates, follow Playa Society on social media [Instagram: @PlayaSociety].

Host or Publisher Playa Society