Pink - Women of Italian Graphic Design

The Italian Cultural Institute of Washington presents "PINK - Donne del Progetto Grafico Italiano. Dalle origini alla Contemporaneità" ("PINK - Women of Italian Graphic Design. From the origins to contemporaneity"), a special exhibition organized to commemorate Italian Design Day that showcases the figures and contributions of women graphic designers who have been active in Italy from the 1940s to the present day.

Join us between February 14 and March 14 to experience first hand the work of the women who created iconic images that have entered the imagination of millions of people.

LOCATION : Embassy of Italy - 3000 Whitehaven Street NW, Washington, DC 20008

REGISTRATION AND PHOTO ID REQUIRED

Please note that dates are subject to change. Check your email prior to coming to the event on the day you are registered.

PLEASE NOTE: RESERVATIONS ACCEPTED EXCLUSIVELY THROUGH EVENTBRITE.COM. NO PHONE OR EMAIL RSVP AVAILABLE.

All registered guests must provide their full legal name for accurate event records. Duplicate or incomplete registrations will be rejected.

Please

ABOUT THE EXHIBITION

"PINK" is a project that reconstructs and displays the figures and contributions of women graphic designers who have been active in Italy from the 1940s until the present day. This is a period of time marked by significant changes for Italian society: from the economic boom featuring new products, habits, and rituals, into a modern society, with a pervasive digital experience and continuous uncertainties.

Protagonists of the calibre of Anita Klinz (the first Italian art director), Jeanne Michot Grignani, Brunetta Mateldi Moretti, Lora Lamm, Claudia Morgagni, Simonetta Ferrante or Adelaide Acerbi, contributed to the economic boom and to the ‘Made in Italy’ brand. Then, during the 1970s and 1980s, a time characterised by political commitment and public interest in graphic design, personalities such as Elisabetta Ognibene, Elena Green, Patrizia Pataccini, and Michela Papadia, stood out from the rest. Lastly, in the 1990s and the 2000s, with the advent of the digital revolution and the new frontiers in communication, a number of new personalities emerged. Among these are: Ginette Caron, Cristina Chiappini, Claude Marzotto, Silvana Amato – the first Italian woman to become a member of AGI (namely, Alliance Graphique Internationale, the international organisation bringing together the most influential graphic designers in the world), and Laura Viale, with her Millelire covers for Stampa Alternativa.

“PINK” presents more than forty graphic designers who have worked and continue to work in Italy, including some of the winners and finalists of the Women in Design Award (AWDA), a competition conceived in 2012 by the Italian Design Association of Visual Communication (AIAP), which has now reached its fifth edition.

The materials displayed in “PINK” come from collections preserved at the Center for Graphic Design Documentation (CDPG) of AIAP and from private collections made available by the designers themselves. CDPG is the only Centre in Italy specifically dedicated to collecting, conserving, studying, and enhancing the value of graphic design materials in Italy.

When observing posters, books, sketches, drawings, or photographs, not only can we see extraordinary graphic design artifacts, but also the lives of autonomous, courageous, and talented women who reconciled, and continue to reconcile, their professional lives with their private ones, defining new models of modern women, that up to now have been rather underestimated and discussed.

Host or Publisher Italian Cultural Institute in Washington