Philadelphia Nonprofit Summit: The Future of Direct Marketing & Fundraising

This gathering will bring together nonprofit marketers, development & fundraising professionals, and communications leaders to connect with peers, exchange ideas, and explore emerging trends shaping nonprofit marketing and fundraising today. The program will feature dynamic discussions with industry professionals, offering perspectives and practical insights relevant to organizations navigating today’s evolving landscape.

Attendees will also have the opportunity to learn more about both Direct Marketing Association of Washington (DMAW) and AMA Philadelphia, two professional communities dedicated to supporting the nonprofit sector. Together, these organizations aim to create spaces where nonprofit professionals can learn from one another and strengthen their impact. Whether you are looking to expand your professional network or gain new ideas this event offers a welcoming space to engage with peers across the region.

Date: May 14, 2026

Time: 9:30am-12:30pm EST

Location: 1501 Cherry Street Philadelphia, PA 19102

CONSENT TO USE IMAGES AND RECORDINGS
Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings. Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness. If you prefer not to have your information shared, please opt out by submitting a written request to [email protected].

CANCELLATION POLICY
Cancellations received at least two (2) weeks prior to the event are eligible for a full refund. Cancellations made after this deadline are non-refundable; however, registrations may be transferred to another individual at any time.

Info: Light refreshments

Info: Raeshawn Crosson, Executive Director DMAW

Info: Jessica Harrington, President
The Harrington Agency

In today’s data-rich environment, nonprofit marketers have more information than ever, but how do you turn that data into meaningful action? This session will break down the key metrics that matter most in direct marketing, from response rates to lifetime value, and help you understand what your data is really telling you.

Attendees will learn how to interpret performance, build more effective reports, and translate numbers into compelling stories that drive smarter decision-making across their organization.

Info: Liz Lowe, Vice President, Client Relationships
Allegiance Group + Pursuant
Samantha Henry, Annual Fund Manager
Philabundance

In today’s data-rich environment, nonprofit marketers have more information than ever, but how do you turn that data into meaningful action? This session will break down the key metrics that matter most in direct marketing, from response rates to lifetime value, and help you understand what your data is really telling you. Attendees will learn how to interpret performance, build more effective reports, and translate numbers into compelling stories that drive smarter decision-making across their organization.

Info: Loree D. Jones Brown, Chief Executive Officer
Philabundance

This dynamic fireside chat explores the evolving Philadelphia nonprofit landscape—where it has been, where it stands today, and where it’s headed next. Featuring local nonprofit leaders and experts, the conversation will highlight key trends shaping the region, the challenges organizations are navigating, and the opportunities ahead for growth and impact.

We’ll examine how fundraising, donor engagement, and community needs have shifted over time, along with what leaders anticipate for the future of nonprofit impact in Philadelphia. Attendees will leave with valuable local insights and a clearer understanding of how to position their organizations for success.

Know what’s Happening Next — before everyone else does.

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Host or Publisher AMA Philadelphia