Personal Branding Workshop

​A personal brand is no longer optional; it is a requirement. And what has worked in the past is no longer what drives visibility, trust, or growth today.
Personal branding has evolved. We are in a new landscape of social media and modern media, where influence is built differently, attention is earned differently, and people are no longer responding to polished personas; they respond to what feels real.
In this workshop, Kristen Shea, publicist, content creator, and visibility coach, will guide you through the new era of personal branding, where visibility, identity, messaging, and strategy come together to become someone people trust, follow, and seek out.
You’ll learn how to clarify your message, how to leverage your story, strengthen your presence, and build a personal brand that positions you as a leader in today’s landscape.

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You will walk away with:

• ​An understanding of how marketing, media, and personal branding are shifting in 2026 and beyond
• ​The Magentic Framework: Presence, Messaging, & Storytelling
• ​E-Book: The Magnetic Personal Brand, A step-by-step guide to becoming undeniable
• ​A clear framework for when to use AI and when not to, so your voice stays authentic, differentiated, and trusted

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Kristen Shea is a publicist, content creator, visibility coach, and brand strategist who works at the intersection of communication, visibility, and influence.

​Blending her background in media, branding, and communication with deep identity and visibility work, she teaches a new approach to personal branding, one that goes beyond content and strategy to focus on how you show up, communicate, and lead.

​Her work blends media strategy, messaging, and identity to help people clarify their voice, strengthen their presence, and build personal brands that attract opportunities, expand influence, and position them as leaders in their space.

@thekristenshea on TikTok & Instagram

Know what’s Happening Next — before everyone else does.

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Host or Publisher Kristen Shea