Personal Brand Lab: Build a Personal Brand That Feels Like You

This intimate experience is designed for women who want to grow a personal brand without burning out, pretending, or performing for the algorithm. Cohosted by Será Collective and SimplicityCo Movement.

Join a curated group of 15 women for a two-hour panel + workshop focused on building a personal brand through clarity, alignment, and self-trust. You’ll hear from experts who have built brands through storytelling, strategic positioning, monetization, and corporate transition—and then you’ll apply what you learn in real time.
The panel will include:
Jenna Wyer, former Venmo who built a personal brand on Instagram and Linkedin and built a business making multiple 6 figures after leaving corporate and focusing on building a personal brand.
Alex Catedral is the founder of Catedral Collective, a media company focused on helping individuals and brands tell powerful, honest stories. With a background in brand strategy and storytelling, Alex helps people uncover the narratives that build trust, connection, and clarity—both online and off. His work centers on authenticity, intention, and using story as a tool for meaningful growth.
Raquel Diehm is an Arizona-based content creator (28k followers on Instagram) known for her thoughtful, lifestyle-driven approach to social media. Through storytelling, visual aesthetics, and honest conversation, she creates content that resonates with women navigating growth, creativity, and everyday life. Raquel’s work centers on building community, authenticity, and connection through intentional content.

You’ll leave with a clear brand foundation, defined content pillars, and a 30-day plan tailored to your current stage—whether you’re just starting, growing momentum, or turning your brand into income.

Because self-love isn’t separate from strategy.
It is the strategy.

✨ February | Limited to 15 accepted attendees

Know what’s Happening Next — before everyone else does.

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Host or Publisher Será Collective