Personal Brand Building for Social Media Managers with Macey Johnson

Your ticket purchase supports Birmingham Social Media Club, a non-profit working to advance networking, education, and opportunities for social media marketing professionals in the Birmingham Metro Area.

Calling all current and aspiring social media and marketing professionals!

As students and young professionals embark on their social media career journey, sometimes it's helpful to hear from someone who's been there - through the viral and the spiral. Macey will share her own storied social media career journey and offer practical guidance on getting started, creating a space for yourself, and learning how to tell your story.

Macey Johnson is a social media strategist and content creator with a passion for crafting story-driven, engaging digital experiences. Specializing in lifestyle, travel, hospitality, food & beverage, and health & wellness, Macey helps brands build genuine connections, foster loyalty, and elevate their online presence.

Her journey in digital marketing began at just 15 years old, and since then, she has honed her expertise in creating tailored social media strategies for hotels, destinations, restaurants, and consumer brands. With an approach rooted in authentic storytelling and thoughtful engagement, Macey ensures that every brand she partners with delivers the same warmth and care online as they do in person.

Whether it’s designing a content strategy, curating compelling visuals, or growing an engaged community, Macey’s goal is simple: to help brands create inviting online experiences that turn followers into lifelong guests.

Host or Publisher Birmingham Social Media Club