PCAF Academy: Marketing and Selling Online with Alicia Rutigliano!

Have you been thinking of opening an online shop and are unsure where to start? Or are you curious about the behind-the-scenes process of having an online store? If so, come along to this PCAF Academy workshop, where Alicia Rutigliano, a successful freelance and convention artist, will discuss the basics of how to set up and run your own online shop, and market your brand to the world.
From tips on creating your branding to planning your launch day, this workshop will break down the process of opening an online shop into manageable steps.
NOTE: For maximum benefit, please bring in examples of products you've made, descriptions of merchandise or moodboards and sketches, so that we can help you brainstorm the best ideas for your online store.
Paper and some materials will be provided, but please bring your favourite drawing utensils.
Note that our Academy sessions are community meet-ups planned for adults. Attendees under 18 must be accompanied by a guardian.
Location: The fully accessible Geographe Room on the ground floor of the State Library of WA. Drinks and dry snacks welcome if you clean up after yourself. Please do not leave any items behind.