Partnership Model for Producers - Alberta
Schedule
Thu, 04 Jun, 2026 at 11:00 am to Tue, 09 Jun, 2026 at 11:00 pm
UTC-06:00Location
Sir Winston Churchill Square, Edmonton, AB, Canada, Alberta T5J2E5 | Edmonton, AB
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Connecting industries, promoting businesses and building an international platform
Connecting industries, promoting businesses, and building an international platform for Alberta’s beverage and hospitality industries.
BeerFest Days is developing a regional recognition initiative that helps breweries, distilleries, cideries, meaderies, and beverage producers strengthen consumer recognition through Alberta-based regional branding.
Participating producers are showcased through identifiable Alberta beverage regions connected to their:
city,
town,
tourism region,
cultural identity,
and local community.
Regional showcase concepts may include:
Capital Region Craft
Foothills Craft Collective
Rocky Mountain Crafted
Prairie Heartland Brewing
Northern Frontier Craft
The initiative is designed to:
increase consumer recognition,
support tourism partnerships,
strengthen local pride,
support collaborative marketing,
and promote destination-focused Alberta beverage experiences.
Participating partners may be featured within:
regional tasting zones,
tourism showcases,
collaborative campaigns,
Alberta-made activations,
destination beverage trails,
and regional spotlight programming.
BeerFest Days celebrates the unique culture, hospitality, and identity of Alberta communities through their local beverage producers.
By participating in BeerFest Days, partners become part of a larger initiative promoting Alberta brewing culture, tourism, hospitality, and regional identity on both a provincial and international stage.
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Where is it happening?
Sir Winston Churchill Square, Edmonton, AB, Canada, Alberta T5J2E5Event Location & Nearby Stays:
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