Part Two: Business of Home x DMC Business Accelerator Series

Building Trust and Creative Partnership
About this Event

DETAILED LOCATION:

Dallas Market Center (2050 North Stemmons Freeway, Dallas, TX 75207)

World Trade Center (WTC Building), 6th Floor

Showroom WTC 600

PARKING:

Interior Designers and Independent Decorators receive complimentary valet service in front of the Interior Home + Design Center Building, which is connected to the World Trade Center. Free public parking is permitted in all areas not marked by signage.

DETAILED OVERVIEW:

Business of Home and Dallas Market Center bring you the next installment of the Business Accelerator Series, a designer experience focused on developing the skills, strategies and confidence to build stronger, more intentional businesses. The second session in this four-part series picks up where we left off in the spring: You’ve secured the project, and it’s time for the real work to begin. We examine the art and psychology of building a client relationship strong enough to support exceptional design; explore the contracts, boundaries and communication practices that lay the foundation for successful projects; and address how to cultivate trust, set clear expectations and guide clients through the creative process with confidence.

Agenda

🕑: 08:00 AM
Business of Home Breakfast

Info: Enjoy a come-and-go breakfast prior to the start of the program, with the opportunity to meet Business of Home Editor in Chief, Kaitlin Petersen, and the program speakers. Light breakfast items and beverages will be available, offering time to arrive early, connect with others, and get settled before the program begins.

🕑: 09:00 AM
Leading with Authority
Host: Sean Low - President at The Business of Being Creative

Info: Business advisor Sean Low joins BOH editor in chief Kaitlin Petersen to discuss how to establish trust from the outset, communicate clearly and create relationships in which clients feel supported while respecting your expertise.

🕑: 10:00 AM
Break
🕑: 10:20 AM
Contracts that Build Better Relationships
Host: Wendy Estela, Attorney & Founder, Estela Law

Info: A well-crafted contract does more than protect your business—it establishes the expectations that set up every project for success. Attorney Wendy Estela breaks down the clauses, boundaries and communication practices designers should prioritize to minimize misunderstandings, navigate challenges and strengthen client relationships.

🕑: 11:10 AM
Break

Info: Guests are invited to a come-and-go lunch following the program, with the opportunity to meet the Business of Home Editor in Chief, Kaitlin Petersen, as well as the program speakers. Lunch will be available in the showroom, and guests are welcome to enjoy their meal there or take it to other areas of campus—such as the Textile Salon or the Gallery—to explore at their leisure.

🕑: 11:30 AM
Inside the Client Presentation
Host: Kaitlin Petersen, Editor-in-Chief, Business of Home

Info: What actually happens in a winning design presentation? Three designers walk through their real-world process—from slide decks and printed materials to samples and meeting structure—showing exactly how they convey ideas and keep clients engaged. In a follow-up conversation with Petersen, the panel will discuss their methods for helping clients evaluate options, make decisions and move projects forward.

🕑: 12:30 PM
Business of Home Lunch

Info: Guests are invited to a come-and-go lunch following the program, with the opportunity to meet the Business of Home Editor-in-Chief, Kaitlin Petersen, as well as the program speakers. Lunch will be available in the showroom, and guests are welcome to enjoy their meal there or take it to other areas of campus to explore at their leisure.

🕑: 01:30 PM
Meet the Speakers: Coffee & Dessert

Info: Continue the conversation over coffee and dessert as you visit select host showrooms and meet the speakers from the Accelerator Series. Ask questions, connect one-on-one, and explore a curated selection of designer resources, products, and inspiration while building meaningful industry relationships.