Packaging Your Sponsorships

Ever worried that your sponsorship price isn’t right? Or wondered if you’ve got the right benefits in your sponsorship offer? You are not alone. Packaging and pricing corporate sponsorships is a common challenge for fundraisers.

Selecting benefits and pricing sponsorship isn’t a dark art, more a case of sound financial management and prioritisation. Sponsorship expert Alice Samtoy will provide a solid foundation for creating effective sponsorship deals when working with corporate sponsors.

The session aims to provide participants with a solid understanding of benefit selection and pricing methodology. By the end of the session, attendees will feel positive about creating sponsorship packages with confidence and clarity.

What will you learn?

Over this three-hour session, you’ll explore:

• common myths about pricing
• different pricing methods
• assessing your benefits for value/cost
• understanding cost-fee ratios
• pricing for in-kind partnerships
• negotiating without devaluing
• contract basics for sponsorship

Who is it for?

Fundraisers seeking to gain deeper knowledge and skills in pricing sponsorship packages, structuring benefits and negotiating fees.

Course participant, Craft Scotland

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Host or Publisher Culture & Business Scotland