Organic Traffic Loss in 2023: Recovery & Prevention

Synopsis

Losing organic traffic is always a frustrating situation, and can be scary. The numbers are moving in the opposite direction you need them to, and recovering from that takes some serious strategy. Whether it's happening to you now, or could happen in the future, equip yourself with the knowledge you need to tackle this massive undertaking.

Key takeaways include:

• Understanding traffic loss to algorithm changes and how to reverse the effects
  
• Recovering from a failed migration: Individual pages and Sitewide strategy
  
• A diversified portfolio: The strategy that mitigates unforeseen traffic loss

Speaker Bio

Adam Schork has been working in various areas of marketing for over 10 years which has contributed to over 50 businesses' growth. His largest success stories in the last 6 years have been through paid search, SEO and website development. His passion for digital marketing grew after taking an SEO class at Stanford back in 2016. Since then the digital marketing landscape has evolved quite a bit, and he attributes his success to adaptability through an iterative feedback loop of continually consuming the latest industry news, evaluating reliable data to inform strategy, and making adjustments based on results.

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