Orange County Small Business Conference

Generate leads and enhance your digital presence at the Growth Summit - Orange County Small Business Conference. During this event, we will focus on small business financing, marketing, e-commerce, and operations. Attendees will learn about accessing the necessary capital in recovering and growing post-COVID. Additionally, you will hear from a keynote speaker, who is a successful business owner, talk about how to take your business to the next level through leadership and management.

Join us and learn how to:

• Improve your marketing by building an e-commerce strategy, branding, social media, and SEO improvements.
• Build operational efficiencies and a successful team.
• Maintain adequate cash flows through financial projections and building a growth plan.

Precautionary measures will be adhered to as indicated by State, County, City, and Hotel guidelines regarding COVID-19.

Agenda

8:30 - 9:00 AM Registration

9:00 - 9:15 AM Welcome Session

9:30 - 10:15 AM Sessions I Breakouts

10:30 - 11:15 AM Session II Breakouts

11:30 -12:15 PM Session III Breakouts

12:15 - 1:00 PM Keynote Speaker and Boxed Lunch

Session I

Session I - A | Developing an All-Star Team

Tune into this session to discuss actionable steps you can take to assess and develop your human capital talent into a formidable all-star force for your company. Utilizing individual skill sets and training to personal strengths ensures all individuals are functioning within the overall team at their highest and best use, creating a competitive edge not easily duplicated.

Session I - B | Social Media's Best Kept Secrets

Social media has become the number one way to drive revenue to your business. During this session, you will learn the best practices advertising agencies use to increase followers and engagement. By the end, you will have tactical strategies to implement into your social media plan and a specific action item you use in your business today.

Session I - C | Cash for Growth

Cash is king. But the question is: cash for growth or growth for cash? To grow, you need to maintain adequate cash flow. In this session, you will learn how to understand your numbers and build financial projections to support your growth plan. Learn how to accurately project out your growth, model it, and stress test it to make sure capital will work effectively with your growth plan.

Session I - D | COVID-19 SBA Funding Updates

During this session, we will cover updates from EIDL, PPP, and other funding opportunities to help your business.

Session II

Session II - A | Workforce Development

Grow your team members' skills and develop the tools they need for business success. By elevating your workforce, you scale your business to new heights. Tune into this session to learn about on-the-job training and hiring new employees while getting a subsidy at 90% for six months.

Session II - B | Branding for Your Bottom Line

Successful companies know the impact of their why on their customers and use it to their advantage. In this session, you will learn about the six storytelling elements you need to make customers fall in love with your brand, which will drive profits. By the end of this workshop, you will be able to grab your customer's attention, stir their emotions, and make them loyal customers with your 1-page brand storyline that you can begin using right away.

Session II - C | Video Content: The New Wave

Online content has started to make a shift from text to video in the last few years. By 2025 experts say 95% of all online content will be in video format. Throughout this session, you will learn simple and effective ways to tell your story using video. You will discover what type of content to create, how to create it, and how to make it reach your audience. Attendees will leave with the ability to develop and launch a video that will engage their current and potential customers in new ways.

Session II - D | COVID-19 SBA Funding Updates

During this session, we will cover updates from EIDL, PPP, and other funding opportunities to help your business.

Session III

Session III - A | Your E-commerce Strategy Optimized

Get the most out of your e-commerce platform! Find out how to increase your leads and conversion rate to sales while lowering the drop-off rate. Throughout this session, attendees will also learn how to create an e-commerce strategy to optimize their results for a flourishing online business.

Session III - B | Dinero en Efectivo para Crecer

En esta sesión, aprenderá cómo comprender sus números y construir proyecciones financieras para respaldar su plan de crecimiento. Aprenda a proyectar con precisión su crecimiento, modelarlo y realizar pruebas de tensión para asegurarse de que el capital funcione de manera efectiva con su plan de crecimiento.

Session III - C | Outrank Your Competition

Discover the Search Engine Optimization (SEO) secrets that will instantly improve your website ranking in search engines! During this session, learn what SEO is and how to use it to your advantage to grow your website's traffic. Increase your ranking on Google and optimize your content based on Google's top 3 ranking factors. By the end of this, attendees will be able to implement the techniques learned and be better equipped to make decisions based on SEO.

Session III - D | Updates on Restaurant Revitalization, Shutter Venue, & ERTC

Host or Publisher Orange County Inland Empire SBDC