Only a beverage or something more? Exploring the cultural context of wine.


Thu Feb 09 2023 at 04:30 pm to 05:30 pm


Ingkarni Wardli | Adelaide, SA

The University of Adelaide and Wine Communicators Australia presents a Masterclass from Professor. Steve Charters MW
About this Event

Only a beverage or something more? Exploring the cultural context of wine.

Most of the discourse about wine today is around what it tastes like or how to make or sell it. Each of these aspects of wine, however, are bound up in cultural dimensions which are often less closely examined. Tasting is constrained by social norms of ‘taste’, viticulture by historical expectations, and so on. This masterclass intends to explore how the image of wine, and its production and distribution is shaped by more than the notion of what is ‘good’ or quality. Prof. Charters will start by looking at the evolution of the role of Champagne in shaping French culture, and he will show what lessons we can learn about it in the Australian context, particularly in relation to the ‘aesthetic’ vs. ‘cultural’ wine dichotomy.


Professor of Wine Marketing and a researcher at Burgundy School of Business in Dijon., responsible for developing teaching and research programmes focusing on all aspects of the culture, history and business of wine. Formerly worked at Reims Management School and Edith Cowan University in Perth. A research focus on consumer behaviour, and wine and place (including terroir, wine tourism, and territorial wine management). Gained a PhD from Edith Cowan University in 2004, and one of 380 members of the Institute of Masters of Wine. Written and edited a number of books about the business and culture of wine (notably 'Wine and Society', Elsevier, 2006) and published in the Journal of Business Research, Tourism Management, the Annals of Tourism Research, the European Journal of Marketing, Consumption Markets and Culture and Marketing Theory.

Following the Masterclass with Professor. Steve Charters MW we will be having a networking event at The Cloisters, hosted by the Wine Communicators of Australia SA Chapter. Ticket includes arrival drink and roaming pizza’s. Tickets for the event are available for purchase on Wine Communicators of Australia

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Where is it happening?

Ingkarni Wardli, THE UNIVERSITY OF ADELAIDE 5005 AUSTRALIA, Adelaide, Australia

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AUD 0.00

International - The University of Adelaide

Host or Publisher International - The University of Adelaide

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