NYC Grocery Run with FreshDirect - July 2026

Grocery Run is a national event series connecting relevant retailers to emerging brands. Join us to meet buyers, sample, and network!
About this Event

NYC: we're back and hosting another Grocery Run with FreshDirect on July 30, 2026!

Join us for an evening of mingling and sampling with the FreshDirect team and the wider NYC CPG community. Midway through the event, we'll host a short panel so brands can hear directly from FreshDirect on what they're looking for, how to get on their radar, and the best ways to partner and grow on the platform.
Join us for brand sampling (apply below, tables are granted by application only), networking with your favorite CPG community, and VIP guests galore.
There will be buyer introductions and networking – come meet the buyers on your list. Even if you aren’t sampling, bring product with you to hand out! Sample packets/trial sizes and backpack sampling are highly encouraged.

We’ll have food and refreshments available!

Featured Guests

• Katie Andrew - Director of Merchandising, Non-Perishables @ FreshDirect
• Abby Wizel - Category Manager, Freezer @ FreshDirect
• Amber van den Deijssel - Category Manager, Grocery & Snacks @ FreshDirect
• Jane Arbogast - Category Manager, Alcohol @ FreshDirect
• Jonas Mendoza - Category Manager, Beverage @ FreshDirect
• Jullian Goncalves - Senior Category Manager, Dairy @ FreshDirect

Here are the brands sampling at this event:

• Aahana's crafts authentic, plant-based Sprouted Power Bowls that deliver high plant protein, gluten-free convenience, and fiber-rich nutrition without ever compromising on clean-label integrity.
• AVAL Cider is never from concentrate and with zero sugar added, AVAL is bringing THE better-for-you option the cider category desperately needed.
• Casa Virgin makes Nonna's favorite condiments, crafted in Italy for the American table.
• ChaCha Butter reimagines a centuries old Ethiopian butter making tradition into premium everyday cooking essentials for the modern kitchen.
• Chenzi is a family-founded brand focused on spotlighting regional Chinese dishes, starting with our signature Fuzhou-style potato balls: the chewy, naturally gluten-free cousin of the dumpling.
• Chutzpah is Jewish foods, elevated.
• Curious Elixirs are booze-free craft cocktails and wine alternatives infused with adaptogens to help you unwind.
• Etelka is the creamier, European cousin of cottage cheese with 18g of protein per serving.
• KimlyParc makes instant beverages bringing Korean café flavors to life with convenient, plant-based drinks made from authentic Korean ingredients.
• Milène Jardine Chocolatier - with only 140 calories per bar, less than 8 grams of sugar, and all natural ingredients, our little luxury, vegan chocolate bars are perfect for GLP-1 dieters.
• Motif makes clean-label syrups that elevate the daily ritual of coffee and tea at home—naturally flavored, free from artificial ingredients, and made with 70% less sugar than leading brands.
• Nomie makes organic pantry meals for kids.
• Noodo is Italian sauce reimagined, slow-simmered with bone broth for rich flavor and real ingredients.
• Oh So Easy is a dessert brand bringing global flavors to your kitchen conveniently and deliciously!
• Original Henry Lambert’s Beer is the next generation of domestic beer: 2.5% ABV, 77 Calories and all the flavor.
• PiCKiE reimagines pickle juice as a refreshing, everyday hydration beverage made with real ingredients and packed with electrolytes.
• Q Mixers delivers premium mixers crafted with real ingredients and crisp carbonation to elevate every cocktail occasion.
• RJ Balson & Son brings you authentic British style pork sausages from England's oldest family business, now made in the US and available nationwide.
• Shinzo Matcha makes seriously good matcha, seriously easy.
• Stesh Butter makes pistachio butter for the smarter indulgence. Clean label, nutrient forward spread that you can indulge freely.
• Strip Jerky is a chef crafted beef jerky brand redefining the category with clean ingredients, bold flavors, and modern packaging designed for today’s consumer.
• Sunbear is a sparkling hydration beverage powered by real fruit with natural electrolytes from coconut water and no added sugar or sweeteners.
• The Bagelverse is reinventing frozen pizzabagels, America's favorite childhood snack!
• Unrefined Foods makes frozen muffins with stone-milled, regenerative whole grains: bakery quality, zero effort, for families who expect more from packaged food.
• Wild Orchard believes in the natural power of tea and its ability to reconnect us to our roots, the earth and each other. That’s why we’ve spent the last 25 years farming regeneratively–no shortcuts, no chemicals, no interference–to produce the purest, most nutrient-dense teas in the world.

Want to sample at this event? Apply here!

Space is limited! You must apply to sample. A ticket to the event does NOT grant you a sampling table.

Sponsors:

Interested in sponsorship opportunities? Email [email protected]

About :

FreshDirect has offered the best in fresh food since 2002—we can proudly say that we pioneered online grocery shopping. Get the best in-season picks, local goods, chef-prepared meals, and your favorite brands delivered to your home or office. From our state-of-the art facility in the Bronx, we provide grocery delivery to the greater New York City metropolitan area, with seasonal service to eastern Long Island and the Jersey Shore.

About

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