NUX Leeds: Can AI truly capture the complexity of human behaviour?

Event Details
Join us for our penultimate November NUX Leeds event of the year.We’re excited to welcome our fantastic speakers and mix it up with a few activities.

Come learn, make new user-centred design friends, grab a pizza 🍕 and drink 🍻 (it’s on us!), and learn something new!

🟢 Anna Scandella – Director of UX at Pocketworks Mobile💬 Can AI truly capture the complexity of human behaviour?➡️ Or does it leave critical nuances on the table?Join Anna Scandella as she delves into the opportunities and challenges of bringing AI into user research, drawing on real-world lessons from Pocketworks’ diabetes management app, Carbs & Cals. 🤳

Discussion highlights: ➡️ How AI can help scale insights and reveal hidden patterns ➡️ Common pitfalls — from losing empathy to reinforcing bias and oversimplifying human behavior ➡️ The importance of balancing AI capabilities with genuine user feedback to design tools that truly meet people’s needs

Venue note:
If you head towards the venue 'Department / Fearns Leeds Dock', walk in and head towards the right back of the ground floor venue. There are some elevators that will take you up to the studio space.

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Host or Publisher Northern User Experience