NPO & Small Business Development: Branding Strategy & Implementation

The Nonprofit & Small Business Development Series seeks to uplift rising nonprofit organizations & small businesses, primarily those operating in the target neighborhoods of: Fenway, Back Bay, Mission Hill, Roxbury, and South End, by connecting them with community leaders and university expertise around capacity building and best practices & tips to better engage relevant stakeholders.

Any organization or small business, regardless of operating location, is welcome to join this hybrid learning series. This is a public event. Make sure to register for individual workshops that you're interested in, to receive reminders and access links.

In this workshop, join branding expert, Fena Fenlon for a session on developing and implementing a branding strategy. Learn how to set measurable goals and identity target audiences for your brand. Utilize this training as a jumping off point for your role as a storyteller within an organization or small business.

This workshop is a part of the Nonprofit & Small Business Development Series. Find out more about the series and register for workshops: https://communityengagement.northeastern.edu/npo-series

Host or Publisher City & Community Engagement, Northeastern University